10 Best CRM Software in Australia for 2023

Keeping track of your customers on a neverending Notes list no longer cuts it.

For businesses in Australia, revenue generation isn't just a goal; it's the lifeblood of sustainability and growth. Understanding and catering to various languages and customs makes good business sense in an economy that thrives on its diversity. However, achieving this goal in a digitally evolving world has its hurdles. The challenges are manifold, from automation for energy efficiency to navigating complex data privacy regulations. 

Thankfully, customer relationship management (CRM) software has swooped in to revolutionize the Australian business landscape. CRM Businesses with a proper CRM tool drive revenue generation through modernized automation, plot a course through the labyrinth of data privacy and regulations, and foster scalability in a rapidly changing market.

Using CRM, companies centralize customer data and revitalize customer relationships through eye-opening information into customer needs and preferences. Once a business understands their clients better, it can tailor strategies to their predispositions and refresh sales processes. Key performance indicators (KPIs), such as length of sales cycle and customer acquisition costs also help maximize satisfaction.

If you want to enrich your customer relationships, study our list of the best CRM software in Australia for 2023. 

G2’s Fall 2023 Australia Regional Grid® Report 

1. Salesforce Sales Cloud

Salesforce Sales Cloud helps businesses sell faster, smarter, and more efficiently. With a combination of artificial intelligence (AI) and CRM capabilities, Sales Cloud provides a comprehensive solution for increasing productivity and guiding growth. 

Highest-rated features

Manage your customers with the best features Salesforce Sales Cloud has to offer.

• Integration APIs
• Data import and export tools
• Performance and reliability

What users like best:

“Sales cloud has transformed how we manage all sales reps in our face-to-face channels. We have a robust 360° view of the customer. Our sales teams are well prepared at the customer's premises based on the information we can provide them and they can also keep themselves organized. I like that the platform is well-designed and easily customizable using clicks vs. code.”

- Salesforce Sales Cloud Review, Rob J. 

What users dislike:

“Our team mainly uses the mobile platforms. We would like more of an ability to customize the mobile layouts. Also, I would love to see how other customers are implementing features.”

- Salesforce Sales Cloud Review, Chris T. 

2. HubSpot Sales Hub

HubSpot Sales Hub, a versatile sales automation platform, equips businesses with the tools to update their sales processes and keep productivity high. It offers contact management, email tracking, and document sharing, enabling sales teams to engage with leads more effectively. With top-notch analytics and reporting, Sales Hub provides a window into the needs of your customers so you can produce optimal strategies. Its seamless integration with CRM tools unifies your approach to customer relationships.

Highest-rated features

Used widely across industries, HubSpot Sales Hub offers some exciting features.

• Customer contract management
• Desktop integration
• Contact and account management

What users like best:

“I truly appreciate how HubSpot Sales Hub integrates customer relationship management and sales automation, enabling us to nurture leads and build strong relationships efficiently. The insight-driven, decision-making approach backed by robust analytics empowers us to fine-tune our strategies for optimal results.”

- HubSpot Sales Hub Review, Wilton D.

What users dislike:

“The only con that I can think of now is that there is no dark mode! Every other application I use throughout the day has a dark mode, so when converting back to my Hubspot screen, it is quite a shock for my eyes.”

- HubSpot Sales Hub Review, Amanda M. 

3. ClickUp

Teams can rely on ClickUp’s combination of CRM functionality with task management to upgrade customer interactions, track leads, and effortlessly collaborate with colleagues. With customizable features like pipelines, automation, and integrations, ClickUp empowers businesses to redefine customer engagement. It's the ideal solution for organizations looking to centralize customer data and automate repetitive tasks within a single, intuitive platform.

Highest-rated features

Deliver exceptional customer experience with these top features by ClickUp. 

• Task management
• User, role, and access management
• Forecasting

What users like best:

“Clickup does not require any training to get going. We could quickly create projects, tasks, lists, and some dashboards in no time. The best part, however, is that you can use it as a simple to-do list manager or a much more advanced Agile project management tool.”

- ClickUp Review, Sivam P. 

What users dislike:

“Unless you know how you want your ClickUp to look, it can quickly become very messy. Granted, they have pre-made templates to solve this, but it can take awhile to get everything to look the way you want.”

- ClickUp Review, Falisity W.

4. ActiveCampaign for Sales

ActiveCampaign for Sales' user-friendly interface gives sales teams the power to manage leads, track interactions, and automate tasks. In-depth customer details, email marketing capabilities, and lead scoring get  businesses ready to engage prospects and nurture them into loyal customers.

Highest-rated features

Empower your business with these powerful features offered by ActiveCampaign. 

• Opportunity and pipeline management
• Output document generation
• Social network integration

What users like best:

“The CRM in ActiveCampaign is a great way to ensure that the marketing and sales activities are aligned and the influence/source is obvious. It is very easy to add stages and follow deals. The dashboard is straightforward and has some great filter options. You can change the order of the fields you wish to see and hide some fields from sales if needed.”

- ActiveCampaign for Sales Review, Graham M.

What users dislike:

“The downside would be that it is not a complete CRM.  You still need another platform for processing payments and leaving notes on customers' accounts. It would also be nice to sort your contacts by tags instead of a list.”

- ActiveCampaign for Sales Review, Jason B.

5. monday.com

monday.com intuitive interplay manages leads, stays current on deals, and automates sales tasks efficiently. With monday.com, teams can set priorities and learn useful info through its reporting and analytics. This sleek CRM solution is ideal for businesses that want to close deals faster and achieve revenue goals.

Highest-rated features

Easily collaborate and enhance sales productivity with monday.com best features. 

• Case management
• Dashboards
• Breadth of partner applications

What users like best:

“The support staff has always been extremely helpful and responsive whenever I've run into an issue. I have created all types of automation for a real estate agent workflow to take tons of time off her plate. The admin and team permissions make it easy to work in a group, and the integrations make it seamless with Gmail and other tools.”

- monday.com Review, Shelby C.

What users dislike:

“I don't particularly like the endless horizontal scrolling. Maybe it's because we've gotten so used to vertical scrolling on a page but from a user perspective, it isn't my favorite feature.”

- monday.com Review, Ashia M.

6. Freshsales 

With Freshsales, sales teams can track their sales pipelines and collaborate to close deals. The software also provides insights and analytics to help businesses measure the effectiveness of their sales strategies.

Highest-rated features

Freshsales’ array of robust features will help you increase conversion rates. 

• Performance and reliability 
• Workflow capability 
• Case management

What users like best:

“I like the user interface. It's simple and smart. Overall, the interface is very clean and easy to understand. When you use a clutterless CRM, you focus on what you are looking for instead of extra distractions. I like the feature that it gets easily linked to clients’ LinkedIn profiles so we can easily connect and send connection requests.”

- Freshsales Review, Amit B. 

What users dislike:

“The price, as compared to other platforms, is a bit on the higher side. The web version is good. However, accessing it on the mobile version is not too effective.”

- Freshsales Review, Neel R. 

7. Close  

Close CRM covers a range of communication tools, including email automation, calling, and SMS, all within the platform. It helps sales professionals send personalized messages and follow-ups at the right time using email tracking and templates. Automation features let users set up tasks, reminders, and triggers based on specific actions or milestones so no opportunity goes unnoticed. 

Highest-rated features

Built for productivity, here are some of Close’s modern features. 

• Opportunity and pipeline management 
• Contact and account management
• Task management

What users like best:

“I've used a dozen CRMs, and Close was the first one I found that shows you everything that you need and nothing that you don't. The client record's categorization of notes, logged call notes, emails, and calendar invites makes it easy to find stuff. The number of options for filtering leads is incredible; really granular, like a list of people who have received one email, but not another email. It also has elegant time-saving features. For example, there is only one field in a contact record, but it auto-detects an email from a phone number.”

- Close Review, Sholto M.

What users dislike:

“I really wish I had a calendar button and the leads and contacts. Having everything in one place would make it even better.”

- Close Review, Chris G.

8. Nimble 

Nimble centralizes contact management, social media engagement, and sales tracking in one platform. Nimble motivates businesses to more aptly understand and engage with their contacts, fostering meaningful connections and improving team collaboration. With its easy integration and mobile access, Nimble is a valuable tool for businesses looking to enhance and grow their networks. 

Highest-rated features

These exciting features are just a few of Nimble’s all-in-one platform. 

• Workflow capability
• Data import and export tools
• Performance and reliability

What users like best:

“Nimble CRM is one of the easiest CRM solutions we've ever deployed in our businesses. We appreciate the ease of use and the lean interface that Nimble provides. The integrations with other SaaS providers make it one of the most painless context management experiences out there. It has proven credibility and functionality that deliver.”

- Nimble Review, Hector B.

What users dislike:

“I wish they had a desktop app! The web-based version is excellent, but I think it would be even more beneficial with a standalone app.”

- Nimble Review, Ryan D.

9. Ontraport 

Automate marketing campaigns, manage leads, and oversee customer interactions in one unified platform with Ontraport. You’ll appreciate features such as email marketing, lead scoring, e-commerce integration, and reporting – just a few capabilities that make Ontraport a comprehensive solution for businesses aiming to encourage leads, deepen customer relationships, and activate growth through effective marketing and CRM strategies.

Highest-rated features

Keep tabs on your customers with these top-rated features. 

• Internationalization 
• Performance and reliability 
• Output document generation 

What users like best:

“Ontraport has one of the most user-friendly interfaces in the CRM space. I'd used many CRMs prior to opening my OntraportT account, and none of them compare to the simplistic and sleek appeal of Ontraports interface. Also, Ontraport has some of the most generous and upbeat support staff members that I've ever had the pleasure of engaging. There are very few "bad" experiences that I can recall with support. Overall, Ontraport is one of the most solid platforms on the market. As someone who has been using it for seven years (and counting), I'm still very proud of the investment of time and money that I've made in this SaaS.”

- Ontraport Review, Maria L.

What users dislike:

“It is not for the faint of heart and is not the simplest platform to use. The only thing that the solution does NOT have is a built-in shopping cart and built-in contracts. I get around that by using other platforms or integrating multiple platforms together.“

- Ontraport Review, Haley Lynn G.

10. Insightly CRM

Insightly CRM opens the door to efficient customer engagement and team collaboration. It integrates with popular business tools to provide a comprehensive solution for your needs.

Highest-rated features

An easy-to-customize CRM platform, these are Insightly’s unique features. 

• Task management
• Contact and account management
• Dashboards 

What users like best:

“The best thing about Insightly CRM is how thought out everything is. It's extremely modern, which means it's easy to use, and everything is very organized and clean. The Insightly CRM also gets updated with things that greatly improve the production value. It has everything you are looking for, and it's clear the Insightly team wants your business to succeed.” 

- Insightly CRM Review, Kati G.

What users dislike:

“Due to the high cost of the subscription-based service, not all companies can afford it.”

- Insightly CRM Review, Catherine H.

Best CRM software in Australia: Frequently asked questions 

Q. What is an example of CRM in Australia?

A. According to G2’s Fall 2023 report, the top CRM platforms in Australia are Salesforce Sales Cloud, HubSpot Sales Hub, and ActiveCampaign for Sales. 

Q. What is the best CRM for small business in Australia?

A. Ontraport. It hosts a range of features designed to meet user expectations, nurture leads, and provide seamless reporting capabilities. 

Q. What are the key features to look for in a CRM software for Australian businesses? 

A. Each business has its own set of requirements, but ideally, CRM software should come with:

• Localization
• Multichannel communication
• Lead management
• Sales automation
• Data security and compliance
• Reporting and analytics
• Partnership management 
• Pipeline management 
• Sales forecasting
• Email management 

Q. What are the three types of CRM?

A. Collaborative, operational, and analytical. Choosing the right CRM software for your business entails understanding your needs and selecting software to help meet them. 

Q. Why should I trust G2’s Grid Report for Australia?

A. G2’s Australia Regional Grid® showcases authentic reviews from real software users in Australia. The list compiles top-rated products based on data from reviews shared by G2 users. It covers the top online CRM software in the Australian market. 

Looking to buy any of the tools listed above? Browse the best CRM software in Australia and avail attractive discounts on G2 Deals!