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Ubermetrics Technologies

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39 reseñas
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Calificación promedio de estrellas
4.5
Atendiendo a clientes desde
2011
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Ubermetrics Technologies Reviews

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Welf W.
WW
Welf W.
Wissenschaftlicher Mitarbeiter bei Georg-August-Universität Göttingen
07/05/2016
Revisor validado
Fuente de la revisión: Orgánico

Employing social media metrics as an informational source of a brand’s customer-based brand equity

In accordance with previous reviewers, ubermetrics is extremely intuitive and easy to use. We primarily draw on ubermetrics to source data on social media content that is created by users to share information and/or opinions regarding corporate brands with other users, so called user-generated content (UGC). The scope of UGC data and its initial preparation as provided by ubermetrics is really impressive and to the best of our knowledge unparalleled. For instance, we gathered UGC data from various online media channels on six brands from the telecommunication and automotive industry dating back in time up to three years. The single content is further equipped with additional, descriptive information such as its URL, the type of media channel it has been posted to, its virality, and a sentiment score of either +1 (positive), 0 (neutral), or -1 (negative), to name just a few. With these additional information, ubermetrics customers are able to delve deeper into analyzing the large body of UGC and thus get a better understanding of its emergence and explore its impact on measures of corporate financial performance as in our case, for instance. Apart from our project, a really cool feature is the dashboard, which is easily adaptable to the user’s individual informational needs. Finally, we’d like to laud ubermetrics for its outstanding customer care: our questions regarding the provided data and the underlying process of crawling websites for brand-related content were answered immediately and to our fullest satisfaction by ubermterics’ staff.
Angela O.
AO
Angela O.
Senior PR Consultant bei Palmer Hargreaves Germany
06/15/2016
Revisor validado
Fuente de la revisión: Orgánico

Hilfreiches, einfach zu bedienendes Tool

Das Tool ist von der Festlegung der Queries bis zur Analyse der Ergebnisse relativ einfach und intuitiv zu bedienen. Hilfreich ist, dass man wirklich jedes Kriterium genau so einstellen und festlegen kann, wie man es benötigt.
Nina W.
NW
Nina W.
Social Media Projectmanager bei Messe Düsseldorf GmbH
06/01/2016
Revisor validado
Fuente de la revisión: Orgánico
Traducido Usando IA

Gran herramienta y gran gente! :-)

- innovador - fácil de usar - informes diarios / informes individuales - gran servicio

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HQ Location:
Berlin, DE

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@uberMetrics

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Año de fundación
2011