While there is no shortage of link shortening capabilities, the biggest benefit of Tiny.ie is that you can brand shortened links. In the day and age of users being hyper-aware of suspicious links, a nondescript link can cause concern. I really like that Tiny.ie allows for branded links - especially relevant for platforms (like Instagram) that do not allow for hyperlinking of links in posts. Makes the link much more discernable and readable vs. a long, hard-to-read/remember link.
And the tracking analytics behind them is even more of a bonus! The conversion tracking provides a concise picture of the conversion. Nice!
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