Supermetrics me ayuda a integrar todos mis datos de medios pagados (y orgánicos) en un solo lugar. Lo uso para llevar un seguimiento de los principales KPIs en una sola hoja de cálculo y construir paneles para compartir con los diferentes accionistas.

I am a digital media specialist at a small advertising agency. I am very proficient in Excel and detailed analysis, but I am not a data scientist. I have no experience with major database tools like SQL or BigQuery, and I have no experience with R, Python or scripting tools. At best, I have moderate SPSS skills. Supermetrics is an EXCELLENT tool for people like me, because it allows me to aggregate data from a variety of sources which I can plug into Google Data Studio to create compelling dashboards. Further, I've actually found that I use Supermetrics instead of most digital platform interfaces because it ends up being faster than trying to configure GA4 or platforms into setting up the data the way I need it. It's also very affordably priced for what it does. One of the few tools I would really struggle without in my current role.

Very easy and intuitive to setup for pulling data into Google Sheets and DataStudio.