Substrata Analyzes Real-Time Human Dynamics, Uncovering Attitudes, Intentions, and Power Plays, Helping Dealmakers Sell Smarter and Close More Deals.Substrata's Social Signal AI decodes the underlying interpersonal dynamics between sellers and buyers (prospects). We analyze verbal and nonverbal cues related to complex deals, providing actionable insights into office politics, hierarchies, social status gaps, biases, emotions, perceptions of power, competence, scarcity, urgency and more.