This works well when you have a large quanity of data to use for data mining and link it to the associated email package. The WYSIWYG email designer is good with the ability to save blocks of content design to pull in for emails linked to the data held in the system. It is mainly focused on retail B2C whilst we were using it for looking at purchases at a manufacturer level

The ability to easily navigate through the software with assessable tool to use.

The context of this review is only using Smart Focus's email platform vs. their data insights + message cloud solutions. Using all 3 means you'll have full marketing automation.