Segmentation was easy to navigate and understand.

Simon Data is incredibly helpful when pulling in data from many different sources and combining that data to effectively build out audience segments. The tool is relatively user friendly (and constantly improving) and the Documentation section provides helpful guidance for how to utilize the platform. I'm a big fan of layering segments on top of each other to create elegant logic and suppressions. Their customer success support is also excellent - I really enjoy working with them and I find them helpful when strategizing on optimizing our use of Simon.

Simon's UI has been good to work with, easy to navigate and also click into the SQL if you want to dive deep into the data. The account management team has been supportive and available for all questions and concerns as we get up and running in the tool.