The thing I like the most is how quick it is now to find an influencer for a campaign. I used to spend a lot of time scrolling through Instagram hashtags trying to find an influencer, only to have them be in the wrong location and have to start again. It’s also saved me a lot of time keeping a spreadsheet up to date. I used to have an intern updating the social reach of all of our influencers, but now I just create a list in Scrunch and they keep it up to date for me.

Scrunch is a very user friendly platform, I knew what I was doing without needing to think too much.