The platform excels in email marketing, providing easy-to-use tools for creating, automating, and analysing campaigns. Its segmentation and reporting features deliver insights into customer behaviors, such as average order value, lifetime value, and engagement patterns, making it easy to personalise and optimise customer journeys. The recent launch of SMS within the platform also allows for easy omni channel communication and optimisation.

The Ometria platform allows the user to gain insights on customer data through segmentation and reporting functionalities. The segment explorer is something we use regularly as it is particularly key in identifying specific customer patterns and behaviours such as AOV, lifetime value and overall engagement. This allows optimisation of customer journeys further to create a personalised and targeted experience for the customer.

Realtime analytics, gives me a real time view of gross web revenue combined from our 7 shopify stores which is harder to get elsewhere since the switch to GA4. The ability to view the lifetime value of customers gained through specific campaigns & the immidiate value of said customers. Due to the ease of creating and overlaying of segments vs the out of box reports we can view these in short order without needing to export data from platform.