The drag-and-drop editor actually works pretty well. (I was a bit of a skeptic.) It was easy to pull in multiple data sources (e.g., Google Analytics and Google Search Console) that can't be visualized efficiently within the Google Analytics UI or Google Data Studio. (For the latter, you can absolutely pull in those data sources, but it would take longer to build a report.) There are a fair number of snap-to-grid features that avoid some of the tedium of reporting building.

I like that Karie is so articulate and helpful in helping me construct reports.

the ability to combine data from all platforms