easy to set- up campaings or change assets, nice analytic tools

The N.RICH ABM platform allows me to easily build different segments (by language, different account sizes, installbase) and deploy campaigns extremely fast. It also provides a fast way for me to do A/B testing of messaging to see what resonates with the audience or persona. The added benefit is that I can track web traffic to any of the landing pages for my campaigns by adding the N.RICH analytics tag to the page. The N.RICH analytics dashboards are very intuitive and easy to understand. I can look at traffic volume, traffic sources (important for ROI), view geo-location of traffic, see paid versus organic traffic, traffic by account and more. It is an efficient tool for monitoring visitors to your landing page and tracking them all the way through to SalesForce. The N.RICH support staff is always eager to help and make suggestions on improving the performance of your campaign. Along with training on the N.RICH platform and one-on-one support, they are hands down one of the most customer-responsive companies I have ever worked with.

Its user-friendly interface makes navigating through the various features a breeze, and the level of customization it offers is simply remarkable. I've been consistently amazed by how effective N.rich is in targeting and engaging our key accounts.