Keyplay is a standout tool in our software arsenal, and there are several features that we truly appreciate. Industry Categories and Relevance Signals: Keyplay's incorporation of industry categories and relevance signals (e.g. if a company offers an enterprise plan, free trial, is open source, etc.) is immensely helpful. These unique data points allow us to segment our target accounts more effectively, ensuring our sales/marketing efforts are highly targeted and efficient. Traditional Firmographics and Tech Stack Signals: Keyplay goes the extra mile by integrating traditional firmographics and tech stack signals. When combined with the industry categories and relevance signals above, we're able to build comprehensive account lists with a high degree of accuracy. Knowing if a company uses specific products is invaluable for crafting tailored marketing strategies. Powerful Account List Generation: Keyplay empowers us to generate account lists with precision. Whether we are creating target account lists, conducting experiments, or performing market sizing exercises, Keyplay gives us a fantastic starting point.

- Fuerte Firmografía - Interfaz Intuitiva - Estimador de Tamaño de Lista - Equipo Iterativo/Responsivo

Dos grandes logros para Keyplay son su función incorporada de Éxito del Cliente y la entrega de características importantes por parte del equipo de producto según el cronograma comunicado. Mientras que muchas otras herramientas en el espacio de Compromiso de Ventas están ampliando cada vez más la aplicación del producto, Keyplay se destaca al profundizar en su caso de uso principal, por ejemplo, al mostrar datos de cuentas importantes y procesables para los equipos de GTM.