Keap is a customer relationship management (CRM) platform designed for small businesses. It offers tools for marketing automation, sales pipeline management, and e-commerce, helping users streamline their processes and enhance customer engagement. Keap provides features like email marketing, appointment scheduling, invoicing, and reporting, all aimed at simplifying business operations and driving growth. Through its user-friendly interface, Keap empowers entrepreneurs to effectively manage their customer relationships and optimize their sales efforts.