I use Conductor for SEO at SAP and find it extremely helpful for understanding content gaps and mapping posted content in a simple place. I love the feature that allows me to identify new topic opportunities and conduct keyword research to assess potential traffic. What I like most is how it simplifies the whole SEO process and makes SEO insights easy to understand and accessible for teams that aren’t deeply specialized in SEO. With Conductor, I can identify potential topics to write about and address user queries, effectively improving our positioning. Using Conductor's insights, I increased traffic by 177% in three months and improved my Google Search Console ranking by two positions to be in the top four. The initial setup was super easy, only taking a couple of minutes, and I appreciate that everything remains compliant. I really like the AI Topic Map feature too.

Many functions in the same place, it's continuously updated with new functions that improve our workflow

We have found a ton of utility in the owned AI Overviews chart in client presentations and new business pitches, as it really helps get clients grounded with their AI visibility, and how their SEO foundation has to be rock solid - Conductor helps us tell that story effectively and cut through the noise when it comes to brands building visibility in AI platforms. We've also been setting up page tracking to monitor key landing pages from landing page optimization work, and Conductor's ability to pull in Search Console and GA4 data saves us time when we are digging into reporting. Conductor is also offering MCP server capability, and something we are excited to try out, and be able to utilize Conductor data directly within an AI chatbot experience.