Campaign Essentials validado (vCE) ofrece información detallada con una implementación de etiqueta única. Puedo ver mis datos demográficos de usuarios y la visibilidad para cada editor y unidad creativa dentro del mismo panel de control. La interfaz de usuario es limpia y fácil de usar.

Data measurement capabilities are industry standard.

The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development.