We switched from Datorama (Salesforce Marketing Cloud Intelligence) and the difference is like day and night. I manage a marketing analytics team that supports our performance marketing team (8-digit annual budget) in making data-informed decisions. With Datorama, connectors were frequently broken and data was delayed. The platform has hardly evolved over the past few years. We received numerous requests from marketing and everything took weeks. It felt like we constantly needed workarounds to make things work with Datorama. Support was unresponsive and any integration or customization required additional consulting fees. Now with Clarisights, everything is much better: 1) Data is far more reliable. Connectors are more developed and provide additional data points 2) Self-service actually works - marketers can adjust dashboards, add or edit dimensions and metrics, etc. My team is finally free to focus on marketing measurement and strategic work 3) There are new analytics use cases that weren't possible before. The main one is creative reporting (asset-level reporting with ad previews next to KPIs) Clarisights support is excellent - we have a joint Teams chat. Our CSM is very responsive! Pricing is more transparent, and the product is developing rapidly. We're also using Clarisights data exports to power our MMM, MTA, and Incrementality models. Migrating from Datorama was much easier than I thought.

Clarisights is an invaluable tool for our reporting needs, offering a potent combination of flexibility and depth in data visualization and analysis. The platform's key strength lies in its ability to seamlessly integrate diverse data sources, encompassing Google Analytics, marketing partner platforms, and internal attribution models. This enables a holistic view of our performance, facilitating well-informed, data-driven decision-making. Furthermore, the platform's intuitive interface empowers users to craft insightful widgets, populated by a variety of customizable graphs and tables. The ability to define custom metrics adds a significant layer of granularity to our analysis, allowing us to move beyond standard KPIs and truly delve into the nuances of our data. This high degree of customization, coupled with the ease of visualization, makes Clarisights an essential asset for anyone seeking to unlock the full potential of their data.

My SEO team handles many Domain/Properties in GSC across various countries. Before Clarisights, we had some Looker Studio Dashboards, but they were very static and inflexible. GSC directly only provides limited data. Our team uses Clarisights for all our weekly/monthly reporting and deep dives. It’s a very efficient way to analyze performance of all countries vs last week, last month and previous year. I can see winners/losers, page type segmentations (magazine, categories, brand vs non brand, etc) and their performance. It’s very easy to drill down, break data further down on the fly. We all can build/edit existing dashboards and reports. Also, we’re now able to look at paid and organic data together to identify keyword cannibalization. We could uncover significant optimization opportunities. The Clarisights team is stellar! Any requests are handled within a couple of hours and they constantly share tips and best practices - it’s very valuable.