Como agencia, podemos planificar, presupuestar, rastrear e informar sobre todas las campañas de nuestros clientes en Mediatool. La capacidad de cambiar entre clientes en la misma herramienta nos permite ser muy eficientes, y hemos ahorrado mucho tiempo en nuestro proceso. Es especialmente útil tener una única fuente de verdad para que todos los equipos accedan a los datos y puedan ver el rendimiento de las campañas.

Except that Mediatool is a great end to end tool for media planning, one of the the things we liked the best with Mediatool is that it is very dynamic, e.g., we could easily customize Mediatool ourselves with a click to make sure our data structure and process where tailored to our needs. Now we finally have all media data gathered in one place (both planned and actualized) where all marketing teams cross markets can access the recent data and campaign performance. We are very satisfied with the powerful taxonomy and naming conventions functionality. Finally, our data is not a mess anymore and we can take better and right marketing decisions.

The best part is that it works. There are certain functionalities that different from excel which make it worth it