Base is very intuitive and easy to use. Once you understand the basic functionality, you are ready and well-prepared to launch a new campaign. There are many ASK types available on Base, catering to our various need. Whether it's a template to share a normal educational post, set-up a quiz, ask for a survey or review, all of these ASK types are already available on Base. The targeting capabilities of Base is also very robust. It's easy to set up audiences directly for ASK, or pre-create audiences using customer lists. This allows us to go granular into targeting, which is always well-appreciated. Our feedback on Base's products and services are taken seriously by the R&D and Customer Support/Success team. We see actual, positive changes based on our feedback.

La disposición del equipo de éxito del cliente para recibir comentarios e implementar cambios y mejoras de funciones hace de Base una plataforma altamente personalizable para nuestras necesidades empresariales. Sin embargo, el equipo es relativamente reducido, por lo que los cambios tardan un poco en implementarse. La interfaz de usuario es mucho más limpia y moderna en comparación con la plataforma que utilizábamos anteriormente.

There are elements in Base that allows a customer engagement or customer advocacy professional to run an end to end campaign, be it to source reviews, case studies, testimonials or create a pipeline of customer references and much more. The ASKs to rewards system is pretty good and works well for our programme. The customer learning curve is a little long but the customer success manager assigned to us is great. Currently I use Base everyday and have started automating my capaign level ASKs.