Since it’s vector-based, designs stay crisp no matter how much you resize them. Perfect for logos and illustrations. Once you master it, you can create almost any shape with smooth curves and sharp angles. You can manipulate text in super creative ways, with custom kerning, warping, and outlines. Having multiple artboards in one file makes it easy to work on different variations of a design at once. The ability to create and apply unique brushes adds an organic touch to digital artwork.

I love how versatile the program is- using it for marketing as well as regular photo editing. It is a staple in my position, as the director of marketing in my firm.

Marketo is good at automating compex marketing workflows and personalizing customer journey on large scale. From a developer perspective, I found out that it is easy to integrate with downstream systems with just a few clicks, facilitating seamless data flow to various Crm systems.