After Effects is more than the swiss army knife of video production. It can do anything. I've been using it for over 20 years and it's come from strength to strength. I'll use it for the obvious: motion graphics. But I've even used it as an editor, when I didn't have access to other tools. A compositing tool for VFX as well as a look dev and final comper for CGI and animation work. Oh! And I did 2 full 2D cutout animation series on it, rigs and all. Did I mention you can extend After Effects in so many ways? Either by buying plugins and scripts or creating them yourself?

The platform isn't just reactive like some others in the space. It's also anticipatory and delivers tailored messaging, through the right medium (text, email, etc) with exceptional timing. This is particularly helpful if you're juggling various touchpoints along the customer journeys for a broad audience. Bringing a personalized CX to audiences at scale was made much easier by using AJO.

It's easy to use when you care using a template. You can integrate with salesforce