Me gusta la capa de experiencia. Configurar audiencias, recorridos, FP's es fácil e intuitivo. También la capacidad de orquestar una experiencia omnicanal.

My favorite part of the tool is the ability to put a goal and/or results and associate it to the campaign so you can go to one place to see the overall results of the campaign from send information all the way to response.

If you're looking for a CDP that can manage the rats' nest of all the different ways that you split and send your customer data, this is a great tool for that. They offer color-coded tags to keep your audiences organized. Intuitive audience builder and export scheduler.