The audience builder is user-friendly and is great for making the simplest to more intricate lists. Easy to start new or work off of what you already have buil, and it doesn't take nearly as long as some other platforms to get audience counts. Journey builder is also pretty straightforward in terms of usability. The ability to create omni-channel journies is incredibly easy and powerful. The team, at least in our experience, is timely and helpful with any issues and projects that come down the line.

The application is pretty user friendly.

The platform itself is very intuitive and there is thorough documentation to assist with onboarding and onwards. Every member of the ActionIQ team is continually looking to help improve the platform by taking in all feedback from our conversations. They have even set up user feedback sessions from power-users as they share new functionality and iterate. Also, their expertise is greatly appreciated when reviewing initiatives and architecture for the roadmap.