Reseñas y detalles del producto de Zeta Programmatic, Formerly Sizmek

Even though we have a very defined target audience, able to have a good reach Reseña recopilada por y alojada en G2.com.

No insights into media attribution; spent $50k with no ability to track any brand impact. Reseña recopilada por y alojada en G2.com.

It is a great report platform for users to view reports for different advertising campaigns. It provides analysis for delivery and performance, which are very useful. It includes various metrics for users to analyze and optimize their campaigns and advertising products. Reseña recopilada por y alojada en G2.com.

One thing that we really dislike is that Sizmek only includes previous 45 days report. It is very inflexible and not easy when users want to view the report more than 60 days within one report. We have to generate two reports and add numbers together. Also, the report likes nice, but it includes blank columns and can not be pivoted. We have to spend a long time to delete unnecessary columns to make a pivot table. If Sizmek could provide raw data report such as csv format, it would be much better for users to view the report. Reseña recopilada por y alojada en G2.com.

You can use AI and ML to make decisions in the UI Reseña recopilada por y alojada en G2.com.

It is rolling out things to compete with Tradedesk but not as in depth with options Reseña recopilada por y alojada en G2.com.

SweetIQ Local Marketing Hub es de hecho una plataforma fácil de usar gracias a su panel de control de análisis. Esto hace que la visualización de datos complejos sea fácil ya que los presenta en gráficos simples y fáciles de entender, lo que te hace consciente de lo que realmente está sucediendo. Otra cosa que me gusta de esta plataforma es su funcionalidad de generador de informes que permite personalizar fácilmente los informes de los clientes. Para mí, los aspectos mencionados de esta plataforma son los que más destacan y la razón por la que la recomendaría a otros. Reseña recopilada por y alojada en G2.com.

Con respecto a los inconvenientes, el único problema que encuentro al usar esta plataforma es la dificultad para configurar anuncios seguros en HTML 5. Esta dificultad se debe a los numerosos pasos que tengo que seguir para finalmente configurar un anuncio seguro en la plataforma HTML 5. Por lo tanto, esto significa que cuantos más pasos uno tenga que seguir, mayor es la probabilidad de cometer un error. Reseña recopilada por y alojada en G2.com.

Sizmeks DSP was known for it's performance as the legacy Rocketfuel DSP. More information has recently come out that shows that Sizmek was pooling user data across different clients in order to improve performance. While the DSP performance is undeniable, the algorithms being used by the company are suspect and a complete blackbox. Reseña recopilada por y alojada en G2.com.

The company stresses transparency but fails to actually provide that to their clients. Since the DSP was widely known as set it and forget it you're completely relying on the algorithms to drive performance. The customer support team offers very little besides offshore support and it feels like dollars spend doesn't matter to the company. Reseña recopilada por y alojada en G2.com.

I like that Sizmek has a feature called Search Connect to link Google and Bing accounts in order to gain Sizmek conversion reports for Search, but it is far from perfect. Reseña recopilada por y alojada en G2.com.

Support took MONTHS to respond to my questions about Sizmek Search Connect's compatibility with Google's new parallel tracking and it took weeks after that to diagnose why their click trackers were getting our Google keywords disapproved. I even tried to ask them if my Google Display campaigns were tracked at all, and they couldn't answer the question. I finally gave up on trying to re-word the question for them and no one ever followed up with me on the support ticket.

Lastly, they don't care to find a work around for Safari's ITP 2.0 so they do not accurately tracking conversions from users using Safari (about 20% of searches). Meanwhile, other platforms like Google, have created work arounds to help improve conversion accuracy. Reseña recopilada por y alojada en G2.com.

Sizmek allowed us to properly attribute conversions to correct channels and prevented us from double counting those conversions. Reseña recopilada por y alojada en G2.com.

Ability to reformat a placement, it doesn't allow you to change from in-banner to tracking only Reseña recopilada por y alojada en G2.com.

Me gusta cómo la aplicación integra muchos flujos de interacción con los clientes en un solo software y lo presenta de una manera lógica donde se pueden interpretar los análisis para la planificación futura. Reseña recopilada por y alojada en G2.com.

No me gusta lo complicadas que pueden ser algunas de las funciones y la falta de un tutorial/ falta de apoyo del equipo. Extremadamente difícil de trabajar a veces. Además, faltaba alguna de la información solicitada de nuestras campañas. Reseña recopilada por y alojada en G2.com.

Me gusta que haya tantas plataformas y proveedores diferentes entre los que puedes elegir. Reseña recopilada por y alojada en G2.com.

No es tan fácil de usar como debería ser. Hay muchas áreas donde se necesita un poco de trabajo extra para hacer algo que se haría fácilmente con el clic de un botón. Reseña recopilada por y alojada en G2.com.

Our company is able to manage omnichannel campaigns, reaching out via multiple channels and media for complex and far-reaching advertising campaign management Reseña recopilada por y alojada en G2.com.

Making changes to existing/live placements can be difficult, but I don't think this can be avoided in any ad server Reseña recopilada por y alojada en G2.com.