Pros y Contras de RedTrack.io

Las integraciones CAPI integradas con Facebook (Meta) y Google Ads han sido un salvavidas para mí, especialmente después de todos los cambios con las cookies y la actualización de iOS 14. Me ha ayudado a recuperar el seguimiento del rendimiento de mis anuncios al nivel en que estaba antes de que todo se complicara. Pero lo que más me gusta es tener todo en un solo lugar: clics, conversiones, ingresos, costos y todas mis campañas de diferentes fuentes. Es mucho más fácil que estar cambiando entre diferentes pestañas de administradores de anuncios todo el día. Reseña recopilada por y alojada en G2.com.

La interfaz de usuario definitivamente podría usar algunos ajustes, y sería genial si la función de recorrido del cliente ofreciera una vista más completa y agregada. Reseña recopilada por y alojada en G2.com.

RedTrack ha sido vital para nuestras necesidades de seguimiento de enlaces, ofreciendo todas las características robustas que anteriormente disfrutábamos con Voluum pero a un costo significativamente menor. Desde que cambiamos de Voluum debido a sus crecientes gastos, hemos encontrado que RedTrack es una excelente alternativa que cumple con todos nuestros requisitos. La interfaz de la plataforma es fácil de usar y completa, lo que facilita el seguimiento, análisis y optimización de campañas de manera efectiva. Además, su equipo de soporte es bueno, proporcionando asistencia rápida y útil siempre que se necesita. Los pocos problemas que hemos encontrado se han resuelto rápidamente, asegurando una mínima interrupción en nuestras operaciones. El compromiso de RedTrack con la mejora continua y mantenerse a la vanguardia de la última tecnología de seguimiento mejora aún más su valor, convirtiéndolo en una solución confiable y con visión de futuro para cualquier empresa de marketing web. Reseña recopilada por y alojada en G2.com.

Aunque RedTrack sobresale en muchas áreas, hay algunos inconvenientes menores a considerar. El proceso de configuración inicial puede ser algo complejo para los usuarios que no están familiarizados con las plataformas de seguimiento de enlaces, requiriendo una pequeña curva de aprendizaje. Sin embargo, esto es lo mismo para todas las plataformas de seguimiento de enlaces. Si ya estás familiarizado con plataformas de seguimiento de enlaces como Voluum e imobiTrax, no tendrás problemas para aprender RedTrack. Reseña recopilada por y alojada en G2.com.

Redtrack se actualiza constantemente con nuevas funciones y herramientas. El equipo incluso ha estado dispuesto a hacer personalizaciones para ayudar a satisfacer nuestras necesidades. También me gusta que Vlad, el CEO, responda a los correos electrónicos y ofrezca apoyo. Reseña recopilada por y alojada en G2.com.

Una pequeña crítica es que desearía que Redtrack tuviera una forma estandarizada de hacer las cosas. Por ejemplo, uso Typeform, GoHighLevel y muchas otras herramientas de formularios. Redtrack se integra con todas ellas, pero los pasos son ligeramente diferentes.

Sería útil si hubiera una forma estandarizada de hacer las cosas, como, "Si el campo de formulario rtclid existe, entonces el script de RT simplemente lo llena automáticamente con el id de clic."

Pero realmente estoy siendo muy detallista en este punto porque Redtrack ha sido un cambio total para nosotros. Reseña recopilada por y alojada en G2.com.

We spent 2 months onboarding Redtrack into our marketing tech stack and using it on a daily basis.

Here's what we found:

It's a great software with lots of advanced functionality, competitive pricing and a great CEO that seems experienced in this field.

Overall, if you are technically inclined, have appropriate time available for setup, testing and possible troubleshooting, and find yourself in need of a Click tracker with some automation features, realtime tracking and lots of CAPI integrations, Redtrack is an excellent choice. We believe that most of the negative reviews stem from the problem of not enough help/guidance/checking during onboarding and problems with tracking accuracy because of it. And since Redtrack in its essence is a tracking product, it either stands or falls on this. Reseña recopilada por y alojada en G2.com.

-The cons:

1. The software is advanced and not always intuitive, coming from other major ad attribution platforms (Wicked Reports, Hydros, Segmetrics, Triple Whale etc) can make it hard to set up and get started. They are very different softwares in how they are structured but try to do similar things, as in figuring out your ad ROI. Redtrack interface feels the most aged one out of these, but its enough for what it needs to do and the mobile web version works suprisingly well on phone. Don't bother with their mobile app, it seems not updated compared to web version.

2. Even though the support team is responsive, their onboarding experience could be improved a lot. And if you want to figure out inaccurate tracking or tracking problems, prepare to be the one steering that troubleshooting to the end result you need. For us, there was a lot of back and forth required to convince the Redtrack team that tracking was not working well before they started acting on it. There was also a general sense of not wanting to put in too much effort. They could easily check these things as part of the onboarding experience or add functionality into the platform for it in terms of "Click Loss" metric. Every customer signing up to their service needs this. Why they have not done that in all these years is a very good question to ask. Personally, I would not recommend Redtrack to anyone I know asking me about ad attribution software as I would worry that it would be hard for them to get it to work easily, but I happily use Redtrack myself after dedicating the time to get into it.

3. There is only Last Click attribution model available. They have First Click as an option too but you cannot have both same time on a single account, and the Redtrack team will steer you towards Last Click as being the only tested model on their side, so you'll end up with Last Click pretty much no matter what you do. I find this the most major drawback of their product, one needs First Click reporting for proper leadgen and awareness campaigns in 2024 and why they don't integrate Last Click and First Click into the reports like all their ecom tracking competitors has done is also a very good question to ask. If this does not get released in 2024 we will likely abandon Redtrack towards the end of the year. Linear attribution would also be a major feature they will eventually need to look at, they support a lot of Cost update from different ad platforms, among the best in the market on this, so having Linear attribution that divide Cost over several ad touchpoints makes a lot of sense to make as a feature.

4. Leadgen Lead events are only pixel triggered, as in you have to add a conversion pixel in GTM to fire Lead event in Redtrack. There is no direct integrations with common ecom email marketing softwares such as Klaviyo or Mailchimp. So Redtrack cannot listen to when a new email lead appears in your CRM or later when they buy like many other ecom attribution platforms can. It would provide better tracking out of the box for all customers if it could do this, as in listening to any form submissions across all pages/domains that have Redtrack tracking code and crossreference that with what emails flow into the CRM. Then no manual pixels would need to be added either. Reseña recopilada por y alojada en G2.com.

The program works well; they develop more every time, so you can get more out of it. It's great that the company is doing more development and also looking at what a customer needs Reseña recopilada por y alojada en G2.com.

When starting up red track we had problems only we then scheduled meetings that redtrack took us through all the processes, and if we experienced anything they were always there to give us information and help Reseña recopilada por y alojada en G2.com.

Nothing - they made a fake garantuee and ignore your request for refunds. Reseña recopilada por y alojada en G2.com.

That they lie and ignore you when you request refunds. Even we agreed on these terms before we started their services. We

Their tracking is off, and they had over 40% discrepancy from our data servers and their tracking platform.

Dont Trust Redtrack.io

We on boarded with Redtrack with guarantee that they would refund us if the tracking was not correct and we can terminate our subscription.

As we were implementing we went through the sales number and it was over 40% discrepancy on the tracking and therefor we decided to not move forward, their on boarding agent asked to screen share, which we did - we sent screenshot of our database dashboard where we managing our sales.

After this they stopped responding to us, luckily i used paypal to pay with and i put in a Request for refund.

Here under is the email confirmation from their Seller - Aksana

Thanks for your time on the call today. We agreed that you will subscribe to the monthly Scale plan ($299/mo) and we will provide onboarding assistance to set up your account:

- connect Woocommerce website with RedTrack

- integrate your traffic channels (Facebook, Google, email) with RedTrack

Success criteria would be at least 90% accuracy of tracking.

1. In case tracking is not accurate, we will refund your payment in full within the first month.

2. We will consider your day #1 of the paid subscription to be the day after the onboarding process is complete (typically, in 1-2 weeks) and extend your next billing date accordingly.

If this is fine with you, please subscribe (in your account) and I'll send you further instructions. Reseña recopilada por y alojada en G2.com.

RedTrack.io es una plataforma de seguimiento de anuncios impresionante. Antes de conocer esta plataforma, dependía completamente de Google y Funnel Analytics, pero los datos enviados por píxel eran inexactos. Pero RedTrack resuelve todos estos problemas. Realmente me gusta RedTrack porque:

* Capacidad para rastrear conversiones y enlaces

* Seguimiento de afiliados

* Interfaz fácil de usar

* Soporte al cliente muy receptivo

* Analiza y optimiza tus campañas en tiempo real

* Proporciona recursos de aprendizaje para nuevos usuarios, entre otros. Reseña recopilada por y alojada en G2.com.

No hay mucho que no me guste de RedTrack.io, pero si pueden mejorar algunas cosas, sería increíble. Esas cosas son:

* Sus precios son un poco caros

* Necesita algunas mejoras en algunos paneles Reseña recopilada por y alojada en G2.com.

The technology is up to par with the best in the industry, but the rapid customer support is my favorite thing about this product. Given the critical role that this type of infrastructure product plays in advertising campaigns, it's reassuring to be able to talk to a real person via live chat and have them guide you through any issues and answer any questions that might arise. I also like that my advertising costs automatically sync from nearly every major digital advertising platform. Lastly, their server-to-server tracking integration feature has been invaluable for us as digital marketers running large advertising campaigns in a post iOS14 landscape. Reseña recopilada por y alojada en G2.com.

The iOS app interface is a little buggy, but they are in the process of updating it. I used to log out and log back in every time I wanted my campaign statistics to refresh. Reseña recopilada por y alojada en G2.com.

- Cheap Pricing

- Tries to communicate

- Nothing else Reseña recopilada por y alojada en G2.com.

- Very hard to set up, lots of manual coding

(Registed in September, By November 20th, I've gone on 8 zoom calls roughly, each taking about 45-60mins, and I've never once utilized their software.

- Does not work, I've never once utilized their software Reseña recopilada por y alojada en G2.com.

RedTRack permite la elaboración de informes multivariados, es decir, informes por múltiples dimensiones. Por ejemplo, no solo desglosar por operador y sistema operativo, sino producir cohortes separadas operador_x_SO. Esto permite un análisis multivariado como GLM. Reseña recopilada por y alojada en G2.com.

Nada realmente. Tal vez la capacidad de corregir datos manualmente. (Pero tal vez no he encontrado una solución todavía.) Reseña recopilada por y alojada en G2.com.