Reseñas y detalles del producto de Oracle BlueKai Data Management Platform

La facilidad, practicidad y amplio rango de opciones/socios con los que puede vincularse para ejecutar camapaña digitales Reseña recopilada por y alojada en G2.com.

El servicio de soporte, son muy demorados en dar respuesta Reseña recopilada por y alojada en G2.com.

1. Bluekai tiene múltiples proveedores de datos, incluidos Forbes, Bomboora, entre otros, lo que lo hace extremadamente fuerte para el marketing B2B.

2. El producto es robusto y tiene un alto tiempo de actividad sin problemas importantes en la interfaz de usuario o la experiencia de usuario. Reseña recopilada por y alojada en G2.com.

El equipo de soporte en India es letárgico. Se necesitan múltiples correos electrónicos y llamadas para que hablen con nosotros. Nos han hecho cuestionar la decisión de suscribirnos al producto. El equipo de ventas se ha quedado completamente en silencio (o ha dejado la empresa) y nadie quiere asumir la responsabilidad de las preguntas e integraciones. Reseña recopilada por y alojada en G2.com.

The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs. Reseña recopilada por y alojada en G2.com.

Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs. Reseña recopilada por y alojada en G2.com.

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data Reseña recopilada por y alojada en G2.com.

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data. Reseña recopilada por y alojada en G2.com.

BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI. Reseña recopilada por y alojada en G2.com.

Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data. Reseña recopilada por y alojada en G2.com.

Su Plataforma de Gestión de Datos (DMP). La plataforma basada en la nube nos permitió examinar los datos de clientes basados en cookies y analizar su comportamiento. Esto ayudó mucho a dirigirnos a los consumidores adecuados y mejorar el marketing de los servicios de nuestra empresa. Reseña recopilada por y alojada en G2.com.

Es costoso. Y la interfaz de usuario no es muy amigable. Se puede mejorar. Tienen una gran base de clientes y muchos datos. Clasificar esos datos debería ser fácil y amigable. Reseña recopilada por y alojada en G2.com.

Access to a lot of data sets. Integrations exist with many other platforms. Reseña recopilada por y alojada en G2.com.

Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices. Reseña recopilada por y alojada en G2.com.

They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great. Reseña recopilada por y alojada en G2.com.

Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing Reseña recopilada por y alojada en G2.com.

I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often. Reseña recopilada por y alojada en G2.com.

The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.

Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".

I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.

See screenshot I attached to BlueKai having issues currently. This happens a lot. Reseña recopilada por y alojada en G2.com.

BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected. Reseña recopilada por y alojada en G2.com.

Unlike many of their competitors, BlueKai's interface looks and feels pretty dated. Reseña recopilada por y alojada en G2.com.