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Route to market strategy, company business reviews Reseña recopilada por y alojada en G2.com.
The granularoty of data available helped to support many projects Reseña recopilada por y alojada en G2.com.
I used Kantar WorldPanel in my role in Coca Cola Reseña recopilada por y alojada en G2.com.
I like that the interface was clean and i could drill down on a per SKU level Reseña recopilada por y alojada en G2.com.
Kantar Media allows for easy creation and saving of ad spending reports at the national and local level. You can save reports to run at a later time (or if they are recurring reports) or build easy-to-use dashboards as well. You can look at places current clients spend their marketing dollars (e.g. where does Heineken spend their ad dollars) or look at media providers and what types of clients run across their particular platform (e.g. who spends on ESPN?). You can also slice out by time as well (quarterly, monthly, yearly or by custom date ranges). Reseña recopilada por y alojada en G2.com.
Some of the data output to Excel can be a bit wacky, though you can take the data and feed it into a system such as Tableau to better visualize it. Reseña recopilada por y alojada en G2.com.
Through Kantar Media's Ad Spender tool, I am able to discern top companies/products/brands and their ad spend YoY to see how things have changed. This varies from Cable TV, Network TV, Magazines, Newspapers, Outdoor, etc., to be able to show a holistic approach of how media dollars are being spent or how those have shifted throughout a key timeframe. Do all of this in your own custom reporting to see what's relevant to you. Reseña recopilada por y alojada en G2.com.
Unclear exactly the definitions as to what each of the media dollars contains. You also have to a wait a bit to be able to download the excel you just created. The tool is a bit funky at first to learn all the nuances and the ins and outs of being able to pull a report correctly, but once learned it's fairly simple. Reseña recopilada por y alojada en G2.com.
We use Kantar Stradegy for competitive analysis of the media landscape. You can design custom reports to show monthly spend, GRPs by brand and drill down to specific DMAs. Information can even get as granular as which program and time a TV ad ran and which magazine it was in for Print! Reseña recopilada por y alojada en G2.com.
Some Kantar data isn't as current as we'd like it to be. These numbers should always be used directionally and not as the Bible- as it is impossible to have 100% accurate data to the tee. Reseña recopilada por y alojada en G2.com.
I like that it gives media info/prices for media outlets. Reseña recopilada por y alojada en G2.com.
I dislike that it is confusing to use and doesn't have a lot of the brands I search for Reseña recopilada por y alojada en G2.com.
Kantar Media permite a los propietarios de negocios tomar decisiones para la empresa basadas en datos de los clientes potenciales o clientes. Hace que algunas cosas en el marketing sean más fáciles. Reseña recopilada por y alojada en G2.com.
No puedo pensar en nada que no me guste. Reseña recopilada por y alojada en G2.com.
Kantar Media is a great competitive ad spend tool and a must have tool in any research department. Full media coverage and always improving and refining its methodology Reseña recopilada por y alojada en G2.com.
Digital reporting is still under-reported vs. actual spends Reseña recopilada por y alojada en G2.com.
There is a comprehensive listing of magazine publications, as well as in-depth spending information that helps my team with lead generation and intelligence about the marketplace. Reseña recopilada por y alojada en G2.com.
Sometimes, the rates are based on open rates, so the numbers seem a bit inflated which can be misleading. Reseña recopilada por y alojada en G2.com.
