Pros y Contras de Clarisights

We use multiple paid social channels - Meta, TikTok, Snapchat, Pinterest, Twitter, etc - and have our internal attribution data and incrementality coefficients.

Before Clarisights, we struggled with multiple spreadsheets and numbers not matching across teams.

The best thing about Clarisights is having all the data in one place and being able to create reports independently. It’s simple to use while enabling sophisticated iterations and analysis.

It's also helpful to shift budgets across channels and markets quickly.

It's a very unique platform for creative performance analysis. With Clarisights, we're able to group all our creatives into segments and uncover which hooks and concepts work best.

I use the platform daily, like most of our team. We also run our weekly and monthly reviews on the platform. Reseña recopilada por y alojada en G2.com.

The Customer Success Manager listens to our feedback. The tool is always involving and improving. Reseña recopilada por y alojada en G2.com.

Our reporting situation has improved significantly with Clarisights.

We were receiving a lot of Jira tickets from the performance marketing team for new dashboards, metrics, etc. And Slack messages with quick questions.

Marketers were creating and maintaining many spreadsheets for more operational analysis and reporting.

When the marketing team introduced Clarisights, I was skeptical about how it could help us given how much time and effort we invested in Looker. It turned out very well, as Clarisights also takes care of the ETL side and has all relevant metrics already modeled.

We still use Looker for company-wide reporting, while Clarisights covers the operational reporting for marketing.

Data from Clarisights is sent to Snowflake for consistency with our C-level Looker reporting. It’s also used for attribution, MMM, etc.

The setup was very smooth. The Clarisights team took care of everything. We just shared a S3 bucket with our internal attribution data. Reseña recopilada por y alojada en G2.com.

Data is sometimes slightly delayed because of API changes but we were facing the same issue before Clarisights. Reseña recopilada por y alojada en G2.com.

Desde que lanzamos Clarisight, mi equipo de científicos de datos e ingenieros tiene más tiempo para centrarse en el trabajo estratégico y en el manejo de la medición de marketing predictivo en lugar de estar de guardia todo el tiempo tratando de resolver conectores que fallan constantemente con los más de 20 canales de marketing con los que operamos. Clarisight levantó ese peso de nuestros hombros, permitiéndonos abordar proyectos estratégicos, mantener a nuestros interesados más satisfechos y también reducir el agotamiento en el equipo. Con Clarisight, también podemos sincronizar de nuevo los datos de Google Analytics 4 o datos modelados como la atribución de múltiples toques o MMM, para que pueda proporcionar una imagen completa de los esfuerzos de marketing digital y más allá. El equipo de Clarisight es accesible y altamente receptivo, por lo que podemos trabajar juntos como socios estratégicos en el esfuerzo de hacer que nuestro negocio prospere. Reseña recopilada por y alojada en G2.com.

Si sigues un enfoque de almacén de datos centralizado y también utilizas una herramienta de informes centralizada como Looker o Tableau, necesitas asegurarte de obtener los datos de Clarisight de la manera correcta a tu almacén, lo cual es un paso adicional. Reseña recopilada por y alojada en G2.com.

- The interface is highly user-friendly and easy to adopt.

- The data-blending capability is particularly valuable, allowing me to view key metrics from multiple sources in one place without manual data processing.

- Creating custom dimensions is seamless, making it simple to tailor dashboards to specific business needs.

- Clarisights integrates with nearly every channel, along with easy connections to data hosted in Google Sheets.

- Their support team is quick and super efficient. Reseña recopilada por y alojada en G2.com.

For our search advertising efforts, search term-level data is still unavailable, limiting our ability to gain deeper insights. We are also hoping to bring Custom Label data into the tool to analyze shopping ad performance at a more granular level. Reseña recopilada por y alojada en G2.com.

Clarisights democratizes access to data and insights for our digital marketing team.

Before Clarisights, marketers couldn't explore our Tableau dashboards.

We depended on the BI team for any change, making it hard to test new stuff and iterate.

And the different channel teams were operating in silos.

With Clarisights, we have a single source of truth, where marketers can easily explore data.

The platform is used daily by all of our teams (paid search, affiliate, paid social, SEO, App, CRM, etc).

Clarisights gives us agility and flexibility.

For instance, we constantly test new channels. With Clarisights, we have best-in-class reports for any new channel available in 2-3 days. Without any support from BI/data.

Unlike all BI projects I experienced in the past, setting up Clarisights was quick and easy.

The Clarisights team has experience and understands the common challenges well. My team only had to connect ad channels and share some existing reports, and then we had reports ready within a week. Reseña recopilada por y alojada en G2.com.

I can't think of anything specific. The Customer Success Manager is very helpful. The platform is constantly evolving. Reseña recopilada por y alojada en G2.com.

Mi empresa está actualmente activa en casi 30 mercados y utilizamos Clarisights como la principal fuente única de verdad en todos los canales para el monitoreo de datos. Proporciona una única interfaz para analizar y visualizar datos de marketing complejos.

Como una empresa con altos presupuestos de marketing y alta complejidad en las operaciones, es muy beneficioso trabajar con Clarisights. El software nos permite tomar decisiones rápidas, cambiar presupuestos con confianza y obtener una visión general entre canales.

Uso la herramienta a diario y puedo recomendar altamente Clarisights a empresas que desean obtener verdaderos conocimientos de marketing y excelencia en sus actividades de marketing.

¡El equipo de Clarisight también es un placer con el que trabajar! Reseña recopilada por y alojada en G2.com.

Nada que añadir. El equipo está trabajando constantemente en la mejora del producto. Reseña recopilada por y alojada en G2.com.

I lead paid social at a large e-commerce company operating in over 50 countries with a complex channel mix and a 9-figure marketing budget.

Before Clarisights, we used using Looker, Funnel.io and a lot of Gsheets.

With Clarisigths, it’s very easy to create new reports/dashboards, add/edit filters, metrics, etc.

We run our weekly business reviews in Clarisights and take notes directly on the platform. Any new question or hypothesis is answered in the meeting itself since we can easily explore the data without manual spreadsheets or BI support.

Clarisights allows us to see granular GA, platform, and internal attribution data together. Also incrementality coefficient and contribution margin metrics.

The creative reporting capabilities enable us to group creative concepts and understand what’s working across channels. We can also see the creative next to dashboards and key figures, which is very helpful. This has been fundamental in our creative excellence initiative.

All digital marketers use Clarisights for everything reporting and analytics.

All of this was not possible before Clarisights. Reseña recopilada por y alojada en G2.com.

Nothing to point out. The customer support is exceptional. We have a dedicated customer success manager and a joint Slack channel.

At this point, Clarisights feels like an extension of our digital marketing team. Reseña recopilada por y alojada en G2.com.

25+ marketers use the platform daily for insights — channel managers, local marketers, creative strategists, etc.

It covers all our use cases - monitoring, budget pacing, campaign optimization, creative analysis, etc. It's also used by external agencies and partners.

The marketing analytics team uses the data pipelines for applications like MMM.

Unlike Tableau or Power BI (which I've used in the past), Clarisights is designed for marketers.

It's very intuitive and easy to use.

The setup was straightforward. Integrating channels, GA, and MMP only took a few clicks.

After connecting the ad accounts and sharing reports with the Clarisights team, we kicked off within a week.

We didn't need support from the data team.

The Customer Success team is great. They shared some great report/dashboard templates from other companies.

We have a joint Slack channel and they respond quite fast. They also share new product updates, best practices, and tips. Reseña recopilada por y alojada en G2.com.

There is nothing to point out - the platform and customer support have exceeded our expectations! Reseña recopilada por y alojada en G2.com.

My team and I use Clarisights on a day-to-day basis for all budget steering and campaign optimizations across multiple markets. It combines all our ad channel, internal attribution, contribution margin and incrementality data across all reports.

Previously, we had dashboards with campaign-level data . For all deep dives and granular optimizations, we had to update manual Gsheets or rely on platform data. With Clarisights, I can now build my own granular reports quickly.

This is especially helpful to quickly check how tests and launches of channels, campaigns and products perform.

Also, their support team is very responsive and helps us with sharing best practices. Reseña recopilada por y alojada en G2.com.

It could need a few new features, but most of them were already added to our next quartly roadmap. Reseña recopilada por y alojada en G2.com.

Clarisights covers all our needs for marketing data and insights. From budget allocation and monitoring to channel deep dives, it covers all our use cases. Including creative performance, keyword analysis, SEO-SEM, etc.

We also tried Funnel in combination with Looker, but fell short for our needs. It was enough for high-level overviews, but not for weekly reviews and deep dives. We relied on Looker Studio + Gsheets for this, which was a lot of manual work. It was not self-service, because we had to wait for any new dashboard or metric.

With Clarisights, all have access to data and can easily explore it, without waiting for the data team. Reseña recopilada por y alojada en G2.com.

The platform is great, nothing to point out. Reseña recopilada por y alojada en G2.com.