Pros y Contras de Clarisights

We were using a bunch of different tools for reporting and collaboration

- Tableau for campaign-level monitoring and access to internal attribution

- Smartly for more operational reporting and creative optimization insights

- Spreadsheets for pacing, weekly business reviews and contribution margin calculations

- Confluence for collaboration with local markets

My paid social team was spending significant time on manual reporting and pulling together numbers from multiple sources. Testing new hypotheses was very time consuming and hard.

Collaborating with other teams involved manual work.

Clarisights solves all of this. We now have a single analytics platform that covers all our use cases and needs.

Testing something is really easy and fast. We can build our own views, pull any metric and dimension we want. All in a single place. Reseña recopilada por y alojada en G2.com.

Ad previews for creative reporting were missing for 1 channel - this has just been resolved now. Overall it’s been great! Our CSM is very helpful and shares best practices from other advanced teams. Reseña recopilada por y alojada en G2.com.

It’s my 2nd time bringing Clarisights into my marketing org.

I’ve seen first-hand how Clarisights changed how we used to steer marketing at my previous company.

When I joined my current company, I saw the same challenges we had before starting to use Clarisights:

- Data and metrics spread across Tableau/Looker, Data Studio, ad platforms, spreadsheets, etc

- Running new tests and exploring new hypotheses requires manual data preparation

- Limited flexibility to explore data on Tableau/Looker

Ultimately, Clarisights enables marketers to test a lot and iterate very fast.

Creating a dashboard to answer any question or test any hypothesis takes a minute and it’s very easy for any marketer.

It's used daily by most marketers in our team.

This way our team can move fast vs waiting for data team support or manually running analysis on spreadsheets.

Getting started with Clarisights is also very easy. We were up and running in 2 weeks. Reseña recopilada por y alojada en G2.com.

Nothing comes to my mind - the experience has been very positive.

The customer success team is very knowledgeable and proactive on sharing best practices and use cases from other companies. It’s a real partnership. Reseña recopilada por y alojada en G2.com.

I manage a significant paid search budget at a global e-commerce company.

Before Clarisights, we were using Tableau for monitoring and we had built spreadsheets and scripts for deep dives like keyword analysis or pacing. We also had some Data Studio dashboards.

We were quite limited on some sophisticated analysis and all this manual reporting was taking time away from testing and campaign optimization work.

With Clarisights, we can easily explore data, accelerating time to insight.

It has become our single source of truth, replacing Tableau, spreadsheets, and Looker Studio dashboards.

Testing has become really fast and easy - thus we can test more and iterate faster.

In addition, Clarisights enables new insights for optimization, such as:

-Auction insights

-SEM-SEO Keyword cannibalization

-Etc

The Clarisights team is very knowledgeable and has shared valuable best practices from other advanced paid search teams. Reseña recopilada por y alojada en G2.com.

Clarisights has been a game-changer. Of course, it takes 2 or 3 workshop sessions to start fully using the platform. That said, we saw significant value within the first month. Reseña recopilada por y alojada en G2.com.

We're a global marketplace with a 9-figure marketing yearly budget.

I lead all our global performance marketing efforts.

Within my performance marketing team, I want to ensure 1) decision quality and 2) testing culture.

Marketers should be testing a lot, iterating fast, based on the right metrics.

Clarisights enables this perfectly.

Before Clarisights, we struggled with various setups - Thoughtspot, Tableau, Looker + Fivetran and Funnel. Was not really enough, with marketers downloading data into spreadsheets, building ad-hoc data studio reports, etc - affecting both decision quality and testing culture.

Clarisights works as our single source of truth for everything marketing reporting and data.

Marketers can easily explore data and test hypotheses, being able to test more, faster. All this while looking at the right metrics and data.

Big plus: The Clarisights team has been a great overall partner.

The onboarding and pilot process was amazing. They are very knowledgeable and really care about us succeeding Reseña recopilada por y alojada en G2.com.

So far the experience with Clarisights has been very positive. Bear in mind that onboarding to Clarisights requires 2 working sessions with each team, which is normal for a tool that will be used daily/weekly.

For us, these workshops worked like marketing audits. The Clarisights experts shared best practices from other companies, which was tremendously valuable. We immediately uncovered performance gaps and opportunities within each channel. Reseña recopilada por y alojada en G2.com.

Clarisights is the future self-service BI for marketing data. not only from the marketing side of the coin but also from the data engineer one.

I've been using Clarisigths since several years already and I truly believe that is a game changer in the industry. When it comes to marketing data, it gets a bit complex because of the variety of data that you need to build pipelines for and harmonize. You are dependent on external apis and changes, such that it can be overwhleming for internal data engineers to manage them and keep the pace.

Clarisights takes this pain away and due to their focus on performance marketing they do a great job, instead of trying to solve problems for many industries at once. Due to the nature of marketing data in the majority of times, the IT teams struggle to understand the nuances and struggle to deliver agile and flexible systems for the marketing teams. IT teams sometimes understimate the real effort and ressources to bulid this solutions inhouse and with Clarisights lots of data engineer dollars are saved.

From the marketing perspecive, it gives the team a real sense of self-service and independence that is hard to match by other tools like Tableau or Looker. Here is where clarisights truly delivers. Due to their focus on this area, their expertise is high-valuable. It's easy use gives marketers the flexibility and agilty they need to manage and optimize their ccampaigns. In the ad world, you just need to react fast and for this you need to be able to analyse quick and, for example, quickly change your ouwn custom dimensions or metrics or add new sources from a google sheet. Here Clarisights shines.

In concluison given the fact that Clarisights is a reporting tool with a strong focus on marketing perfrmance, they shine in both the data engineering needs of the marketing teams as well as their agile needs to react fast to the markets and increase ROAS/ROI. Reseña recopilada por y alojada en G2.com.

No platform is perfect but Clarisights has nailed the use case for performance marketing, which is constantly evolving. The are focusing on high business value new features based on customer needs... this is the right way to go Reseña recopilada por y alojada en G2.com.

It allows me to build my own ad-hoc analyses, without having to ask the data team for support. You don't need to know how to code, as everything is accessible in a easy to use interface.

It's also very powerful - while our Tableau dashboards were often slow, Clarisights loads all reports in a matter of seconds. This makes is easy to compile weekly reviews and reports for management.

Their support team is also quick to respond and often helps us out with best practices. Reseña recopilada por y alojada en G2.com.

Not much to say here, only takes some time to learn and understand all functionalities Reseña recopilada por y alojada en G2.com.

So far the best marketing analytics platform I've seen.

Our dashboards and reports were not enough for our performance marketing team. They constantly asked for more dashboards and new ways to look at data, channels, metrics, etc.

Marketers were building their spreadsheets for some analyses.

My marketing analytics team was drowning in requests and could not focus on big priorities - Attribution, MMM, and Incrementality.

The situation has completely changed with Clarisights.

Marketers are much happier with Clarisights.

And my team has more time for our big projects.

Transitioning from our previous setup (Funnel + Tableau) was very smooth.

Clarisights connects directly to the ad channels. Blending and joining channels, GA, Internal attribution, and internal data (COGS, budgets, and targets) is automatic and out of the box.

We shared our main reports and dashboards upfront, and the Clarisights team replicated them within one week. On top of that, they built additional reports for more granular use cases (such as creative, quality score, keyword) that marketers found very helpful Reseña recopilada por y alojada en G2.com.

Some documentation could be better. That being said, the customer success manager completely makes up for this. He proactively shares best practices and tips on our Slack channel.

Turnaround times are impressive. Reseña recopilada por y alojada en G2.com.

Clarisights saves us from managing budgets manually on spreadsheets as a global multi-brand e-commerce.

We like that we can own the marketing analytics part. We can edit our own metrics and build dashboards, which increases our curiosity and allows us to explore more data and achieve our goals. In addition, the data is updated daily, so there is no need for manual work or the help of BI teams.

Cherry on top, it was fast to set up - approx. 2 weeks - compared to tools like Looker where it would have taken months. Reseña recopilada por y alojada en G2.com.

Nothing we dislike. We are satisfied with Clarisights Reseña recopilada por y alojada en G2.com.

Clarisights ha sido una verdadera revolución para nuestros Equipos de Rendimiento. La herramienta mejoró significativamente el panorama de informes, desde la integración de datos hasta la visualización intuitiva de métricas y dimensiones. Equipos en cuatro regiones diferentes a nivel mundial confían y utilizan la plataforma Clarisights diariamente como la única fuente de verdad para impulsar conocimientos sobre el rendimiento.

Como una ventaja clave, Clarisights ofrece gran flexibilidad al obtener datos directamente a través de API desde plataformas publicitarias y plataformas de medición móvil, lo que nos facilita mucho agilizar nuestro proceso de recopilación de datos a nivel de empresa. Su versatilidad nos permite integrar datos internos de nuevo en la plataforma, dándonos una visión verdaderamente completa de todas nuestras métricas de rendimiento.

Con Clarisights como nuestra única fuente de verdad, se vuelve fácil para nuestros equipos armonizar y analizar datos a través de diferentes canales, reduciendo significativamente la complejidad. Lo que me encanta es el hecho de que la herramienta realmente democratiza los datos, facilitando a cualquiera la creación de informes y la obtención de conocimientos.

Puntos extra: el soporte al cliente y la asistencia personalizada superan las expectativas. Reseña recopilada por y alojada en G2.com.

Honestamente, no hay nada que no guste de Clarisights. Como el soporte dedicado es estelar; siempre que hay necesidad de una nueva función, trabajan rápidamente para desarrollarla. Reseña recopilada por y alojada en G2.com.

Our business has many marketing channels, operates across more than 40 countries, and it's both web and app.

Clarisights combines and joins all marketing data very granularly, enabling effective data exploration.

We create our dashboards, metrics, views, breakdowns, etc.

My entire team uses Clarisights (mostly daily).

My team used to spend significant time preparing weekly business reviews, answering ad-hoc questions, etc. With Clarisights, all of this is gone. And marketers can use data much faster.

Clarisights also streamlines collaboration with external agencies and partners. Everyone looks at the same data and KPIs. And we can manage access and rights accordingly.

The platform is straightforward to use and facilitates collaboration across our global and local teams.

Customer Success proactively shares best practices from other teams. Recently they shared how most teams are applying Incrementality for daily optimization, which has been very helpful. Reseña recopilada por y alojada en G2.com.

Hard to pinpoint anything - the tool is always improving. Reseña recopilada por y alojada en G2.com.