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Reseñas y detalles del producto de Captiv8

Usuario verificado en Online Media
UO
Pequeña Empresa(50 o menos empleados)
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Usuario actual verificado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

Reporting and measurement capabilties, external facing reporting features in particular, and the partner API's for data reliability. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

The creator discovery has a steep learning curve and feel like it provides less than desired results. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

- The ability to provide near real time reporting of creator marketing campaigns in a client friendly dashboard

- Campaign management platform

- Light creator discovery Reseña recopilada por y alojada en G2.com.

Descripción general de Captiv8

¿Qué es Captiv8?

Captiv8 es la plataforma de contenido de marca impulsada por IA más grande, que conecta marcas con influenciadores digitales y creadores para contar historias poderosas. Los mercadólogos aprovechan la plataforma para descubrir influenciadores, crear contenido digno de atención, gestionar sus campañas y medir resultados. En el núcleo de la plataforma está Insights, una herramienta de escucha social con datos de audiencia en tiempo real a través de Instagram, Twitter, YouTube y Facebook. Para más información, visite www.captiv8.com

Detalles Captiv8
Sitio web del producto
Idiomas admitidos
Arabic, German, English, French, Italian, Japanese, Polish, Portuguese, Spanish, Swedish
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Descripción del Producto

Captiv8 es la plataforma de contenido de marca impulsada por IA más grande, que conecta marcas con influenciadores digitales y creadores para contar historias poderosas. Los mercadólogos aprovechan la plataforma para descubrir influenciadores, crear contenido digno de atención, gestionar sus campañas y medir resultados. En el núcleo de la plataforma está Insights, una herramienta de escucha social con datos de audiencia en tiempo real a través de Instagram, Twitter, YouTube y Facebook.


Detalles del vendedor
Vendedor
Captiv8
Sitio web de la empresa
Año de fundación
2015
Ubicación de la sede
San Francisco, CA
Twitter
@Captiv8labs
2,247 seguidores en Twitter
Página de LinkedIn®
www.linkedin.com
195 empleados en LinkedIn®
Descripción

The ultimate influencer marketing platform and product to empower brands across the globe. Brands leverage Captiv8’s artificial intelligence platform, which makes it simple for brands to amplify influencer marketing campaigns by better understanding their audience, discovering creators, optimize content, benchmark against competitors, and grow customer segments across social media. The Captiv8 Platform is complemented by the Captiv8 Marketplace to make smarter buys by discovering and matching with talent based on real-time audience data across all major social platforms such as Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.


Krishna S.
KS
Resumen proporcionado por:

Reseñas Recientes de Captiv8

Usuario verificado
U
Usuario verificadoEmpresa (> 1000 empleados)
5.0 de 5
"Team is very sharp and Captiv8 is even sharper!"
I really like the team at Captiv8 a lot. They are very smart and well-versed in media, I have worked with a lot of people on the strategy and produ...
Usuario verificado
U
Usuario verificadoEmpresa (> 1000 empleados)
5.0 de 5
"The services and tools live up to the hype"
I am a superuser and have worked across platforms that are in competition with Captiv8, but I can affirm that Captiv8 has the best platform and has...
Usuario verificado
U
Usuario verificadoEmpresa (> 1000 empleados)
5.0 de 5
"Captiv8 has helped us scale our marketing campaigns with influencers and has helped us innovate."
I really enjoy looking at IVI creator lists and being able to see which creators make the most sense for our campaign. We have to be careful about ...
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488 de 489 Reseñas totales para Captiv8

4.6 de 5
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488 de 489 Reseñas totales para Captiv8
4.6 de 5
488 de 489 Reseñas totales para Captiv8
4.6 de 5

Pros y Contras de Captiv8

¿Cómo se determinan estas?Información
Los Pros y Contras se recopilan a partir de comentarios de reseñas y se agrupan en temas para proporcionar un resumen fácil de entender de las reseñas de los usuarios.
Pros
Contras

Sentimiento General de la Reseña para Captiv8Pregunta

Tiempo de Implementación
<1 día
>12 meses
Retorno de la Inversión
<6 meses
48+ meses
Facilidad de Configuración
0 (Difícil)
10 (Fácil)
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Las reseñas de G2 son auténticas y verificadas.
BR
operations
Empresa(> 1000 empleados)
Más opciones
Revisor validado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

We like that the platform is clean and easy to use, it's not hard to find talent on Captiv8. Also, once we find partners to activate on the platform, we have an easy time having constant conversations with them. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

I would like to be able to access Captiv8 on my iphone as an app but not sure if they will do that Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

We previously have had a difficult time trying to connect with the right people. Sometimes when we have worked with creators, we have had a difficult time seeing if they have a legit fanbase and a few times it has caused an issue. Wit Captiv8 we're able to vet and validate our talent easily. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Online Media
UO
Empresa(> 1000 empleados)
Más opciones
Revisor validado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

I am a superuser and have worked across platforms that are in competition with Captiv8, but I can affirm that Captiv8 has the best platform and has all of the features they claim. One part I like about Captiv8 is that its very easy to use and all of the features that need access to are readily available for us. The team is also the best in the industry by far. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

We are not unhappy with anything at Captiv8 genuinely love the entire platform :) Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

Captiv8 has solved problems we have had when we used a separate tool for affiliates and a separate tool for influencers, we are very happy with Captiv8 and how the platform aggregates these complex aspects about social commerce. Whereas an LTK only gives access to one part, Captiv8 has the whole enchilada from the referral link generation to the full funnel reporting and that which can be entirely customized. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Retail
AR
Mediana Empresa(51-1000 empleados)
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Usuario actual verificado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

We used this platform daily for a year.

The people and level of support throughout the onboarding process were very helpful.

The creator support team was helpful in recruiting and assisting current affiliates and creators.

The implementation and setup were straightforward. Getting going was fairly simple.

Integrating with our system was pretty easy, but the depth of data we could pass was limited. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

We used this platform daily for a year.

Price/value: The platform is expensive and overpriced, even for a $100m business.

Analytics and data: Very poor. Even basic data, like mapping affiliate commissions to orders, is disconnected. Specifically, payments were a complete nightmare. Every month, we paid thousands of dollars to affiliates and creators, but verifying order data was manual and required a lot of time and guesswork. The lack of visibility into performance led to significant delays and frustration in paying affiliates and creators.

Communication tools: Very poor and unusable. If you're communicating with more than a few affiliates/creators, you are better off relying on other third-party tools to facilitate. Many automated emails (like assigning voucher codes) contained errors in placeholders and spelling/grammar (no way to edit these yourself).

If your business runs an affiliate program, this is not the tool for you. You're better off using an established affiliate solution for a fraction of the cost. The solution overall felt like a startup that was still building basic features. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

Captiv8's discovery tools are pretty good, but I don't know that they're any better than competitors. There are no limits on the number of affialites and creators. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Government Relations
UG
Empresa(> 1000 empleados)
Más opciones
Revisor validado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

I really enjoy looking at IVI creator lists and being able to see which creators make the most sense for our campaign. We have to be careful about who we are partnering with and this really helps us look at all insights in a simple spot. Another thing I like about Captiv8 is that they don't just give you basic stats (reach, likes, and what not) they actually have access to true platform data which other platforms do not have (even if they say that do). Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

The part that I dislike about Captiv8 is I would like to see more when it comes to fraud/bot data and if that would discount an influencer to be recommended for a campaign, almost like a flag to not use a creator would be really helpful because right now we put creators we do not want to work with on a list. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

Captiv8 has helped with everything for influencer marketing. We have had to move out of communication from platforms to communicating with Influencers on the Captiv8 platform and just that simple change has made our program much more organized from a conversational perspective. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Apparel & Fashion
AA
Empresa(> 1000 empleados)
Más opciones
Revisor validado
Fuente de la revisión: Orgánico
(Original )Información
¿Qué es lo que más te gusta de Captiv8?

I like that Captiv8 is a platform that has enabled my team and I to build marketing campaigns with creators and manage the full process. We previously had to use a separate system for sourcing and payments and now we can use Captiv8 to get all parts of our campaign off of the ground. I use the reporting to prepare our slides for our internal meetings and the feedback on the reporting is great. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

I would like there to be more creators in specific regions, for example LATAM. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

We have been slow to outsource creator marketing because we felt it would be time consuming to work with a third party and we feared we would lack a lot of transparency and visibility into the process. Sinc coming across Captiv8, we are able to work with their professional services team and also have a very transparent view of all parts of the marketing campaign. The biggest issue for us has been making sure our creators are able to send us content ahead of time and Captiv8 has an easy way of viewing and managing all drafts so we can work as a team to identify and revise content before it goes live on social platforms. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Primary/Secondary Education
PP
Empresa(> 1000 empleados)
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Revisor validado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

I raelly love the customer success team for the amazing support that they have given my team through the onboarding process when we got Captiv8 last year. I was in the group who had to review which tool we wanted to use, and Captiv8 was our number one choice. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

I think there could be a good way to give more information when a team is onboarded so that they have a reference guide when navigating things as we're getting ramped up to launch. Their team does a really good job. but it would be awesome to have access to everything upfront. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

We work with select creators and the issues we have had around creative that has really clicked with our audience and more than that actually - mattered to our audience. We have tried to work with creative agencies but one of the reasons we chose Captiv8 was that you get to tap into their creative team for support, like an extra hand! Reseña recopilada por y alojada en G2.com.

Usuario verificado en Government Relations
UG
Empresa(> 1000 empleados)
Más opciones
Revisor validado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

Our team had spent a lot of time looking for a platform that helped us understand where we were spending money and what the results were from media campaigns that involved social creators. The best part about Captiv8 is that they have the features they promise, for example reporting on this level is not available with any competitors. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

I don't have anything that I dislike about the company. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

We are running campaigns that are highly compliance-driven, therefore we have a lot of eyes that are required on the different aspects of a certain marketing campaign. The ability to get all of our team onboard onto the same platform is perfect for our use case. We use the workflow aspect of Captiv8 heavily, almost like a content calendar for our campaigns that have to do with influencers. We also collaborate and talk through reporting using the metrics available on Captiv8. Reseña recopilada por y alojada en G2.com.

Usuario verificado en Logistics and Supply Chain
UL
Empresa(> 1000 empleados)
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Usuario actual verificado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

I work specifically on a lot of DEI campaigns. Captiv8 is the only platform that I've seen that has built search filters for creator ethnicity and sexual orientation. Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

Although they have these DEI filters, they're not always 100% accurate in terms of a creator's ethnic background or sexual orientation. Which I don't expect to be perfect, given that information isn't always public. But I do like that it gives me a starting point for searches. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

As previously mentioned, I work on a lot of DEI campaigns, and it can be tough to find new talent to work with. DEI campaigns often recycle the same creators, so it's difficult to identify new talent, be inclusive, and provide new opportunities. So Captiv8 definitely helps give me a starting point with their ethnicity and sexual orientation search filters to discover diverse creators. Reseña recopilada por y alojada en G2.com.

Maddy L.
ML
MD
Mediana Empresa(51-1000 empleados)
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Usuario actual verificado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

Captiv8 is great to work with because they truly understand the needs of the client. They take the time to align with goals and provide thoughtful solutions, making collaboration seamless and effective Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

Nothing! I think the only thing is that some of our creators are taking some more time than expected. But the team is great. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

Finding creators easily so we can use them in our paid campaigns Reseña recopilada por y alojada en G2.com.

Usuario verificado en Automotive
AA
Pequeña Empresa(50 o menos empleados)
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Revisor validado
Usuario actual verificado
Fuente de la revisión: Orgánico
¿Qué es lo que más te gusta de Captiv8?

The Captiv8 team is extremely helpful and always striving to make each campaign better than the last. They are very organized and knowledgeable in the influencer field, making them a pleasure to work with! Reseña recopilada por y alojada en G2.com.

¿Qué es lo que no te gusta de Captiv8?

While the Captiv8 platform is great, I have found that sometimes it is lacking information for certain influencers, making me resort to other tools/platforms to find the information I need. Reseña recopilada por y alojada en G2.com.

¿Qué problemas hay Captiv8 ¿Y cómo te beneficia eso?

Captiv8 truly pushes the boundaries on each campaign and their vision is constantly evolving and growing. Captiv8 is very helpful for finding the right influencers needed for specific campaigns with targeted audiences. Reseña recopilada por y alojada en G2.com.