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Deyan G.
DG
Manager at Reflector Media
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What do you use AI for?

AI is all the hype right now, but what exactly do you use it for? Share your use cases, which AI model (or LLM to be precise) are you using? Why is it better than the competitors for your use cases?

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TAUSIF AHMED K.
TK
SR Process associate
0

i use AI as my work in my organization in processing invoice

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Brett N.
BN
Brett N.
Community Manager

Hey Tausif – can you elaborate on what you mean by processing invoices? I'm curious how AI can help with that.

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Luca P.
LP
CTO & Marketer full stack #MarTech | 🚀 Growth Hacker | ⚡️ SaaS Advisor
0

Deep and really long speech, but the question is excellent!

We use AI... everywhere. From the generation of content, textual and/or visual, to in-depth analyses. I believe I cannot provide a complete list.. so long.

I tell you, however, to help you better understand what I said above, our current path is no longer "where and how we use AI" but how to modify the current workflows in order to have "AI based" steps (topic is more "automations", not manual use of AI)

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Deyan G.
DG
Deyan G.
Manager at Reflector Media

Hey Luca, got it. Same here, I mostly use the OpenAI API tied to some custom stuff I've built.

As for coding, I use Claude too. Tried Mistral and some others, but nothing beats Claude for my use cases.

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Deyan G.
DG
Deyan G.
Manager at Reflector Media

That's quite the workflow you guys have. Amazing!

Can you share which AIs you are using? (If it's not a company policy secret, ofc)

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Luca P.
LP
Luca P.
CTO & Marketer full stack #MarTech | 🚀 Growth Hacker | ⚡️ SaaS Advisor
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Hey Deyan, thank you!

We use different AIs at different "levels."

For some daily tasks we use:

  • OpenAI "suite" with custom prompts
  • Perplexity (deep research)
  • Claude (99% coding).

We also use various wrappers, but I believe the list is infinite (eg. GitHub copilot etc...)

At a deeper level, I would mainly say 90% openAI through APIs within proprietary/custom services, the rest are wrappers/public services "connect and use".

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Brett N.
BN
Community Manager
0

Mine is similar to Alex's first bullet: ChatGPT and Claude act as my copy editors when I'm not satisfied my own sentence structure or phrasing.

But after working at Yelp for 10 years, that old habit is too hard to break when it comes to looking for local restaurants.

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Deyan G.
DG
Deyan G.
Manager at Reflector Media

Brett, if it's for simple edits, you might want to give deepl a try. https://www.deepl.com/en/write I sometimes use it as my editor.

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Luca P.
LP
Luca P.
CTO & Marketer full stack #MarTech | 🚀 Growth Hacker | ⚡️ SaaS Advisor

Knowing you Brett, I suggest you add perplexity to your list!

I really like that your choice of AI is not primary but, "only when I need some help."

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Brett N.
BN
Brett N.
Community Manager

Wow, thank you Deyan. I am really benefiting from this thread – I'll absolutely give this one a shot too!

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Brett N.
BN
Brett N.
Community Manager

I will absolutely give Perplexity a shot and report back!

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Bashir C.
BC
Bashir C.
CISM | CRISC | CEH Cyber Security Professional

Hi Brett,

As Luca mentioned, do try 'Perplexity'. I tend to use it more than ChatGPT. I also use Edison. I just went back to Deepseek today, which is the first day since the attack they experienced.

We are still working out the best uses of AI at our company, but are laying down the roadmap for significant investment over the next 6 months and this will cover numerous applications and work processes.

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Alex N.
AN
20-year Marketer and Marketing Automation Expert
0

It has two big uses for me right now:

-acting as an editor and consolidator for my own content. If I have an idea for an article, I can put it into ChatGPT and get some prompts and article points that I rewrite into my own words.

-it's very good at finding very specific businesses in particular geographical areas. Rather than doing a Google Search, you can go into OpenAI Chat GPT for example and ask it "give me a list of the 10 closest restaurants near me that have opened in the past month" and it will search and consolidate this information- and provide it to you in the format you want, like comma-delimited, tab-delimited, or whatever you ask.

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Deyan G.
DG
Deyan G.
Manager at Reflector Media

Alex, have you tried other AI tools for articles? I've tested several but specifically for writing, I always come back to chatGPT.

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