There are many software vendors, marketing solution providers and tech sales people willing to offer plenty of free advice on why you should use their preferred technology, but I find getting technology agnostic recommendations on what would truly offer the best value to my organisation challenging.
This is where forums like this are helpful, it's great we have G2 and can read online reviews, but what else is everyone doing to figure out what the best marketing tech stack is for their business without compromising features or paying more than is necessary?