Comparar Adobe Audience Manager y Nielsen DMP 
Adobe Audience Manager vs Nielsen DMP
Al evaluar las dos soluciones, los revisores encontraron que Adobe Audience Manager es más fácil de usar, configurar y administrar. Sin embargo, prefirieron hacer negocios en general con Nielsen DMP.
- Los revisores consideraron que Adobe Audience Manager satisface mejor las necesidades de su empresa que Nielsen DMP.
- Al comparar la calidad del soporte continuo del producto, los revisores consideraron que Nielsen DMP es la opción preferida.
- En cuanto a actualizaciones de características y hojas de ruta, nuestros revisores prefirieron la dirección de Adobe Audience Manager sobre Nielsen DMP.
Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed...
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed...
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Nielsen is just a bit out dated in its organization of the data. It’s hard to get the data in the order your need to analyze and some of the required check points don’t make sense for every data pull, thus increasing the time it takes to get what I want. At...
