As the healthcare industry evolves, G2 continues to expand its Healthcare categories. Throughout 2021, G2 added two new categories within the healthcare space: Clinical Decision Support and Healthcare Commercial Intelligence.
Growth in the healthcare IT market
The global healthcare IT market is projected to reach 821.1$ billion by 2026 from 326.1$ billion in 2021. The market has seen changes and growth due to the rapid response to the global pandemic. There has been additional pressure on healthcare providers due to increased patient load, which has placed emphasis on establishing clinical efficiencies. Patients are looking for more personalized care experiences, and this can occur if providers and clinicians have support through the tools they use to diagnose patients and the tools they use to run their practice.
The role of clinical decision support
What is Clinical Decision Support Software?
Clinical decision support systems (CDSS) are computer-based programs that analyze data within electronic health records (EHR) software. It provides prompts and reminders to assist health care providers in implementing evidence-based clinical guidelines at the point of care.
For example, clinicians scan for risk factors, flag specific issues, and the system provides information on treatment protocols, prompting questions on medication adherence, and providing tailored recommendations for health behavior changes.
Clinicians are confronted by increasing amounts of clinical data for each patient as well as an increasing volume of relevant medical research. While EHR and databases help physicians manage this information, patient-specific recommendations provided by clinical decision support software can do more by improving decision making and helping ensure patient safety.
- Increased quality of care and enhanced health outcomes
- Avoidance of errors and adverse events
- Improved efficiency, cost benefit, and provider and patient satisfaction
CDSS are intended to improve healthcare delivery by enhancing medical decisions with targeted clinical knowledge, patient information, and other health information. This software allows physicians, nurses, therapists, and other medical staff to collaborate on a treatment plan.
A traditional CDSS is software designed to be direct aid to clinical decision making. The characteristics of a patient are matched to a computerized knowledge base, and patient-specific assessments or recommendations are then presented to help the clinician make a decision.
Today, these tools are primarily used at the point of care for the clinician to combine their knowledge with information or suggestions provided by the CDSS. Increasingly, however, there are CDSS being developed with the capability to leverage data and observations through machine learning.
The role of healthcare commercial intelligence
What is Healthcare Commercial Intelligence Software?
Healthcare commercial intelligence software helps organizations address the complexity of product development and sales in the healthcare market. The healthcare market’s goods and services providers often run into difficulties navigating a tangled web of delivery systems, physicians, payers, patients, and government organizations.
Healthcare commercial intelligence software goes beyond simple healthcare analytics. Companies and solutions in this space bring multiple datasets into a single platform and use advanced data science and artificial intelligence to create a comprehensive, integrated picture of the healthcare system. With this knowledge, organizations can optimize everything from product development to go-to-market planning to sales strategies.
Unlike healthcare analytics software, which is targeted toward the provider and clinical market, healthcare commercial intelligence software is deployed in industries and companies that use pharma and biotech software, medical device, professional services, and healthcare supply chain software. This may include vendors that interact within the healthcare industry, such as food service, construction software, and waste management software.
- Improving patient care
- Personalized treatment
- Increased decision making
- Financial planning
Healthcare commercial intelligence software offers a 360-degree view of the healthcare market so users can map decision-making entities, quantify ROI for products, size total addressable markets, and access contact data for buyers and decision makers. Products in this category provide both market context and market contacts for the healthcare industry.
| Read now: 2022 Trends in Telemedicine and Hybrid Healthcare → |
What’s next?
At G2, we will continue to adapt to market changes, which is reflected in the G2 category taxonomy. We’re constantly working on more content and research to familiarize buyers with the market and its evolution. We also expect to continue identifying more products that can be a suitable fit for Clinical Decision Support and Healthcare Commercial Intelligence categories.
¿Quieres aprender más sobre Software de EHR? Explora los productos de HCE (Historia Clínica Electrónica).
Rachael Altman
Rachael is a research analyst at G2 with a focus on healthcare and education. Prior to joining G2, she has worked as an academic librarian and in research and business development at law firms, accounting firms, and nonprofit organizations. She has a BA and MA in English and Creative Writing and an MS in Library & Information Science. Outside of G2, Rachael is a career coach, yoga and meditation teacher, and jewelry maker.
