10 Best Free Landing Page Builders in 2024

Struggling to design landing pages that convert your website traffic into paying customers? 

Without a professional designer or a budget for landing page tools, making landing pages that capture leads and drive conversions can feel impossible for solopreneurs, small businesses, and bootstrapping startups. It takes up massive amounts of time and usually leads to frustration if you're not tech-savvy or an experienced designer. 

But what if you can create landing pages easily without a design team or a big budget?

The solution lies in free landing page builders. These tools are super easy, come with tons of cool templates, and don’t require you to be a tech wizard to create great designs.

In this guide, we'll explore ten free landing page builders, all tested and reviewed by G2 users. We’ll look at their features and discuss their pros and cons to help you make an informed decision. Whether you need customizable templates, drag-and-drop interfaces, or analytics, you'll find the right tool to create the landing pages of your dreams.

How did we select and evaluate the best landing page builders?

At G2, we rank software solutions using a proprietary algorithm that considers customer satisfaction and market presence based on authentic user reviews. Our market research analysts and writers spend weeks testing solutions against multiple criteria set for a software category. We give you unbiased software evaluations – that's the G2 difference! We don't accept payment or exchange links for product placements in this list. Please read our G2 Research Scoring Methodology for more details.

Top 10 best free landing page builders of 2024

The list below contains real user reviews from the best free landing page builders category page. Please note that in the context of this list, software that requires payment after a free trial is considered free. 

To be included in this category, a solution must:

• Easily integrate with your existing website
• Offer pre-designed templates and designs
• Enable front-end customization for hassle-free website integration
• Sync with existing analytics, email, marketing platforms, and conversion rate optimization (CRO) tools.

This data was pulled from G2 in 2024. Some reviews may have been edited for clarity.

1. Hubspot Marketing Hub 

Hubspot Marketing Hub’s an all-in-one marketing and sales software takes care of all inbound marketing campaigns, including website landing pages. 

It offers a free landing page creator as part of its Content Hub. Start creating landing pages quickly using the extensive library of templates and an artificial intelligence (AI) writing tool. Other features include a drag-and-drop editor, mobile optimization, basic search engine optimization (SEO) features, and a centralized dashboard to test and analyze landing page performance. 

The tool performs best for small businesses, startups, and solopreneurs looking for a solution that integrates landing pages, email marketing, automation, and customer relationship management (CRM).

You can make 30 landing pages (including the website pages you create) for free. Hubspot’s branding is displayed at the bottom of the page. 

What users like best:

"I like how easy landing pages and forms can help capture leads during events as well as online. The setup is very intuitive and can be easily replicated for multiple events and campaigns.

Contacts captured are directly recorded in Hubspot CRM and can be assigned to sales directly for follow-up. I use it regularly for our events."

What users dislike:

"The free plan doesn't include automation at all, and everything is branded. The next plan is already $792 per month, which is a lot for a startup."

- Hubspot Marketing Hub Review, Romea N.

2. Mailchimp All-in-One Marketing Platform

Mailchimp's All-in-One Marketing Platform provides a free landing page builder along with a host of other multichannel marketing solutions, like email, social media, branding, and audience insight tools. 

Mailchimp doesn’t come with a library of templates for its free plan, but has nine basic landing page layouts for different marketing purposes, such as product promotion, lead generation, or growing email lists. 

It offers 30-day customer support via email for even free users. If you are a small business or solopreneur whose contact list is less than 500 and you want a multi-purpose marketing tool, go for Mailchimp’s free plan. 

What users like best:

"This is a multi-purpose tool, and we use it extensively for email marketing and landing pages. It’s)easy to use, saves a lot of time in creating creatives, and email deliverability is high. Plus, we can keep a tab on our subscribers."

- Mailchimp All-in-One Marketing Platform Review, Marty P.

What users dislike:

"The free version is pretty limited in terms of the models you can use for your campaigns, somewhat annoying."

- Mailchimp All-in-One Marketing Platform Review, Juliana R.

3. ActiveCampaign 

ActiveCampaign combines email marketing, automation, and customer experience tools to create its reliable marketing automation software. 

Its Plus, Standard, and Enterprise plans offer a landing page builder as one of its key features. The template library has about 60+ landing page templates for different marketing needs. as well as industry-specific templates. 

ActiveCampaign is a perfect fit for people who extensively use email marketing to engage their audience. You can try the platform freely for 14 days.

What users like best:

“The fact that I can create landing pages and forms for my website and have them integrate seamlessly with ActiveCampaign is huge, as it eliminates the need to hire extra people to take care of our email marketing needs.”

- ActiveCampaign Review, Katherine Kimberly.

What users dislike:

“The page builder and form builders are not as slick as a lot of the others out there. Thankfully, you can customize a lot with custom CSS, but I think this is where they could improve next. They could have a deeper library of pre-made templates and include a lot more use cases. I also think it would be good if they could add an AI element that looked at your main website and created your styling based on that rather than having to go and do it yourself.”

- ActiveCampaign Review, Stuart M.

4. Brevo Marketing Platform

Brevo Marketing Platform (formerly Sendinblue) lets you send marketing campaigns via email, SMS, and WhatsApp. It provides a landing page builder so you can make landing pages with customizable designs. 

Brevo offers a landing page builder as part of its paid business plan that you can test for 14 days at no cost to see if it fits your needs.

What users like best:

“Starting any online store is a tough process – you have to start spending money before you make money. Brevo does so much in helping startups create a professional, strong, and communicative brand so that customers have the best possible user journey. We use Brevo on more than 20 of our client websites, and we have not been able to find anything more practical, well-suited, and well-rounded out there in the wild!” 

- Brevo Marketing Platform Review, Charle K.

What users dislike:

“There is a limitation with the free version because they don't provide access to a landing page builder, which can be a great way to capture leads and generate sales. So after some time, you must take the paid version for audience reach.”

- Brevo Marketing Platform Review, Suneel K.

5. Instapage

Instapage is a powerful and popular no-code landing page builder with a variety of features, including real-time collaborations, reusable page blocks, scheduling, and dynamic text replacement. 

While it doesn't offer a completely free tool, Instapage does provide a free 14-day trial to let you test out its features before signing up.

What users like best:

“I enjoy using Instapage. Instapage allows me to design beautiful landing pages without needing a developer or coding knowledge. I can quickly create stunning and highly converting landing pages with simple drag-and-drop capability. There are more than enough templates for every sector or necessity, making it simple to design your landing page with the page content cues already in place. 

Interacting with email marketing, CRM, and other systems is pretty simple. The A/B testing function is handy and very efficient. For me, Instapage is –by far – the most user-friendly landing page builder I've come across.”

- Instapage Review, Adrien F.

What users dislike:

“It would be nice to have some editing options across multiple workspaces at once. The page analytics is great for making sure the page is live, but you'll still need something for more in-depth analysis.” 

- Instapage Review, Michael V.

6. GetResponse

While GetResponse already has a rep for its email marketing capabilities, its landing page builder comes as a hidden gem. Its AI-powered landing page generators create your landing page with graphics based on your verbal description. It also includes 200+ templates and you can set up email automation that targets landing page visitors.

You can try GetResponse free for a month to see if it’s suitable for your needs. 

What users like best:

“Generally, I use GetResponse to create my list and contact them. The best feature is landing pages. It's very simple to use with drag-and-drop action. The customer service is impressive and always in support. I hit a very good profit after using Get Response.” 

- GetResponse Review, Dipa L.

What users dislike:

“The thing I can tell is that GetResponse has limited website builders, and it comes down to price. It will be expensive for complex business needs.” 

- GetResponse Review, Joko A.

7. ClickFunnels 

If you want to create landing pages for leads, prospects, and customers at different stages of your sales funnel, consider ClickFunnels. It combines landing page creation, email marketing, sales funnels, upsells, downsells, and membership sites into one platform. It eliminates the need for multiple tools and reduces complexity. 

Take it for a test drive for 14 days before committing. 

What users like best: 

“I like that it's easy to set up a sales page, a series of upsells, an email list, a series of autoresponders, and a storefront to sell products” 

- ClickFunnels Review, Charlene B.

What users dislike:

“The only thing I disliked about Click funnels is that some things seemed to be out of date. Also, multiple times, I had a bug where my prospects would click on my funnel link, and it would bring them to an error page that loaded them onto the ClickFunnels website and not to my funnel.” 

- ClickFunnels Review, Jake H.

8. Unbounce

Unbounce, known for its focus on high-converting designs and A/B testing capabilities, makes for a great option if you need to create professional, effective landing pages without coding knowledge. You can integrate it with your other marketing tools, like email marketing software. 

Unbounce gives new users two weeks to try it out for free.

What users like best:

“Creating landing pages in a breeze, yet highly effective and optimized for mobiles as well as tablets. Unbounce doesn't require much technical knowledge. Even the highly advanced features can be easily used by a non-technical person.” 

- Unbounce Review,  Naafiz A.

What users dislike:

“Unbounce is made for paid ads, not for search engine optimization. I have noted that its page load speed can be slower compared with my main site .“ 

- Unbounce Review, Roman D.

9. Duda

If your marketing agency is on the hunt for a professional website builder, consider Duda as an option. Its powerful team collaboration and client management tool help you build and manage websites at scale.

Duda offers a 14-day free trial during which you can try out most of its features. It also comes with a wide range of free and paid landing page templates, including mobile device-optimized ones and themes, for consistent branding across web pages. 

What users like best:

“They have many done-for-you templates to create a high-converting landing page or website. Editing is easy, and the platform allows you to drag and drop sections to move them on your page. The pages load quickly and look great on mobile devices.”

- Duda Review, Ross L.

What users dislike:

“I really wish there was a way to switch templates/themes without starting over from scratch with all the content. I don't like that this feature is missing.”

- Duda Review, Jeremy G.

10. MailerLite

MailerLite’s landing page builder features a drag-and-drop editor and customizable templates for design beginners. It gives you uninterrupted integration with email marketing campaigns to simplify capturing leads. The responsive landing pages you’ll create ensure a great experience across devices. 

MailerLite offers a 30-day free trial of its advanced features and then reverts to the free plan. With the free plan, you can create up to 10 landing pages and send 12,000 emails per month. 

MailerLite also has an exciting new AI landing page generator for all its plans, including free accounts with 100,000 credits. 

What users like best:

“Even though I have a totally free MailerLite account, the customer service team always goes out of their way to help me. The system itself is super easy to use, is packed full of great features and is easy to integrate, even with a free account. On the odd occasion when there are issues, the customer service team is always there, friendly, available, and super helpful.”

- MailerLite Review, Liz C.

What users dislike:

“I don't love that they updated to a new version and that it requires a complete migration vs a more simple update. I'm going to lose all my info in the Classic version because they are also discontinuing the free version, so I can’t keep it as an archive.”

- MailerLite Review, Leslie E

Comparison of the best free landing page builders 

If you feel overwhelmed by the wealth of information about free landing page builders, this comparison table will help you with the most important aspects:

All plans are billed annually. 

Frequently asked questions (FAQs) on free landing page builders

Q. Should I use a landing page builder or a website builder?

A. Use a landing page builder if your primary goal is to create standalone pages focused on conversion. Opt for a website builder if you need a full-fledged website with multiple pages and diverse functionalities.

Q. What features should I look for in a free landing page builder? 

A. Look for key features such as a drag-and-drop editor, a variety of customizable templates, responsive design, integration capabilities with other tools, basic SEO features, analytics and reporting tools, form builders, and basic security measures. 

Q. Are free landing page builders easy to use?

A. Yes, most free landing page builders come with drag-and-drop editors and user-friendly interfaces to make it easy for beginners.

Q. Can I integrate free landing page builders with other tools?

A. Many free landing page builders offer basic integrations with popular tools like email marketing services, CRM systems, and analytics platforms, though advanced integrations might require a paid plan.

Q. How secure are landing pages created with free tools?

A. Reputable free landing page builders ensure basic security measures, but for enhanced security features like advanced encryption, a paid plan may be necessary.

Q. Can I A/B test with free landing page builders?

A. A/B testing features are often limited or unavailable in free plans. To access robust A/B testing capabilities, you may need to consider upgrading to a premium plan.

Q. How do free landing page builders compare to paid versions?

A. Free landing page builders offer basic features and are great for getting started, but they come with limitations like fewer templates, restricted customization options, and limited integrations. Paid versions provide advanced features, more templates, better customization, enhanced security, and premium support that result in a comprehensive, professional solution.

We hope this list of the best free landing page software helps you find the right solution!

Craft to convert

Don't let limited resources stand in your way. With free landing page builders, you can sidestep budget constraints and craft compelling pages that turn visitors into loyal customers. Start creating impactful landing pages today – no big investment needed!

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