# Why are surveys good for market research?

Why are surveys good for market research?

##### Post Metadata
- Posted at: almost 4 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

You will have statistical predictions about your brand.
In line with these estimates, you will be able to reach the subjects that you need to develop or think about faster.

##### Comment Metadata
- Posted at: over 3 years ago


#### Reply 1

Surveys allow companies to gather data on customer opinions, behaviors, and satisfaction. For instance, you can find out why people prefer one brand over another, or what features they care about most in a product.

##### Reply Metadata
- Posted at: about 1 year ago
- Author title: Customer Advisor at Sigma SA



## Related Product
[SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews)

## Related Category
[Survey](https://www.g2.com/categories/survey)

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