What is Wild Apricot software?

WA is robust way to manage your members/fans/shoppers/subscribers (so CRM). WA is your database of prospectives and actives. WA is your website/blog/photo album/online store, WA is your payment processing platform. WA is your records archive (minimally). WA is your communication platform for outbound to solo, select or all. WA website pages and outbound communications can include links to drive folks to your social media forums. WA makes sure your opt-ins and unsubscribes are in compliance. Maybe it would be easier to discuss what it isn't! It isn't your domain/registrar. It isn't your graphic designer (although their templates are well done, so maybe it would be for you).