What is UTM in Google?

UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign performance in Google Analytics. UTM parameters can be added to URLs for various marketing campaigns such as social media, email marketing, or paid search to track which sources or channels are generating traffic and conversions. The data collected through UTM tracking can help marketers optimize their campaigns and make informed decisions about their marketing strategies.