What is the best way to get leads through mailing?

Hey Catalina! One of the best ways to get leads through mailing is by creating engaging emails that people want to open – and then sending those emails to the right audience. Identify the correct target audience and include valuable content in your emails to them. Once you’ve attracted marketing-generated leads, keep track of them in ZiftONE through lead scoring. This will enable your team to easily and efficiently identify leads that are most responsive to your marketing efforts.