What is Explorer by 42matters used for?

The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing access to thousands of metrics for millions of apps, games, SDKs, and developers across Google Play, the Apple App Store, and the Roku Channel Store. Use cases for the 42matters Explorer vary from industry to industry. However, the most common use is lead generation. In particular SDK developers and ad networks use its filtering capabilities to zero in on best-fit app publishers. They sort apps according to their ideal customer profiles (ICPs) and refine their searches based on content, performance, country and language availability, etc. Then, they download download the results into CSV files and upload them into their CRMs of choice. However, the Explorer can be deployed for a variety of use cases, spanning AdTech, Cyber Security, App Marketing, and more. This includes for things like data enrichment, competitive analysis, market research, app validation, publisher verification, and more.