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What is Annum Integrated Marketing Planning Calendar used for?

What is Annum Integrated Marketing Planning Calendar used for?
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Annum Integrated Marketing Planning Calendar
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Annum Integrated Marketing Planning Calendar
Patty R.
PR
Founder and CEO at Annum - Omnichannel Marketing Planning Calendar | Minnesota Cup 2021 Semifinalist | U of M Discovery Launchpad Incubator | LaunchMN Innovation Grant | gBETA Accelerator | Senior Marketing Consultant
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Annum is use for integrated omnichannel planning. Once a brand's strategy is determined, the tactical plan is built in Annum. Within Annum all initiatives, and online and offline channels and tactics are represented. Marketers can filter by campaign and target audience to optimize cross-channel coverage, messaging, and content sequencing. Annum also serves as a historical plan of record so marketers can learn and adapt.
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