What is a Collab?

When a business pays a content producer to make material utilizing their product, it is referred to as a "collab." An influencer promoting their product might be shown in a straightforward video or photograph. You can still work with brands if you're a micro-influencer with a small audience.

In essence, a Collaboration ("Collab") is a dialogue between a Brand and an Influencer on Afluencer. The collab acts like a job / gig post where an Influencer can choose to apply to it. A brand can define certain criteria that they want Influencers to match. Once an Influencer applies, a brand can Accept or Deny the application. Accepting an application begins the messaging function between the two - and negotiations can begin! However, once the message function starts, there is nothing binding an Influencer to a Brand Collab (or vice versa); therefore, having good, active communication becomes an imperative to making a collab successful.