What does a PIM system do?

Product information is a strategic asset for every enterprise, whether you’re a B2B manufacturer, a B2C brand, or both. Your profitability depends on your ability to provide complete and consistent product information at every touchpoint in the product lifecycle, from sourcing to decommissioning and all points in between. Today’s buyers expect a frictionless, omnichannel purchasing experience on your own digital channels and those of your resale partners. They want easy access to all the data necessary for an informed buying decision. Increasingly, this must include sustainability information on the content and source of your product and its individual components. The value of consistent and reliable product data goes far beyond the initial sale. It’s essential for personalized digital experiences which build buyer loyalty and trust, as well as driving up-sell and cross-sell in the lucrative after-sales market of peripherals and consumables related to your products. Reliable product information is also essential for the teams who install, service, decommission or recycle your products. At the same time, product data has a growing role in corporate compliance, with legislators starting to mandate full traceability of products and components. Product Information Management (PIM) is at the heart of your digital ecosystem. It is a foundational element of your composable technology stack and choosing the right PIM solution is key to centralizing product information, improving business productivity, powering product data syndication, delivering analytical insights, shortening time to value and increasing market responsiveness. Your PIM should be the flexible, accessible, single source of truth for everything product related that can be relied on and used by everyone, both inside and outside your organization.