How to get Correct Google Shopping Search Term Attribution
Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that will tell us that the keyword was "desktop" that led to this conversion and all others that we got on our site? We need this information for calculating ACoS per keyword for Google Shopping ads. Google Shopping search term report is 100% inaccurate reporting keywords with 2 clicks produced 7 and 11 conversions and therefore we need a solution for this missing information.
Ruler Analytics is a marketing measurement and attribution platform that connects siloed marketing, sales, revenue and customer data to:
- Provide a full funnel view of your customer journey
- Accura
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
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