How does Leadfeeder work?

Leadfeeder tracks all of the visitors to your website revealing the visiting companies that matter most to you. To start tracking visitors you will need to take 5 minutes to install the Leadfeeder Tracker tracking script in your website header/footer, via Google Tag Manager or directly in your Wordpress instance. This is a simple copy and paste job. Once Tracker is installed, you can immediately start to reveal the companies visiting your site. Leadfeeder filters out all ISP data, making sure that you are only viewing qualified companies. This intelligence helps marketing and sales team understand the buyer intent of visitors, as well as which content and channels are driving the hottest prospects, giving these teams actionable insights to drive pipeline and revenue growth. Once a company is revealed, you can identify all behavior of that company on your site, such as how many people have been visiting, which channel they came from, which keywords they were searching for when arriving on your site (if coming from a search engine), how long they stayed on the site, and how often they visited. You can dig one step deeper by appending contact data to those those companies within the Leadfeeder app. You can identify these contacts by searching for your typically qualified job titles. The next step is to follow up with personalized message based on the intelligence you already have on that organization.