Is MarketMuse a keyword tool?

No. Keyword tools typically use simple and scalable text mining techniques to find correlations between a search term and ranking content, generating a list of keywords to include in your content. MarketMuse uses topic modeling to provide a more robust analysis, helping you determine which topics - not keywords - to write about. We do not use TF-IDF, and our patented topic models were developed in-house by our team of engineers.