How can you target your messaging to employees?

With Cerkl Broadcast, you can carry over any existing distribution lists and create segments as well. Broadcast has three types of audience management options: HRIS System: Broadcast integrates with existing organization record systems, such as Workday and Active Directory. This option connects with your current distribution lists and stays up to date. CSV Upload: Whether it’s a one-off list or your entire list, upload as many .csv files as you want. You can manually manage this distribution list by removing and re-uploading an edited list. Rule-Based: Rule-based segments allow you to create rules that will pull specific Audience Members into a distribution list based on their given information. This means that new employees will be added to the rule-based segments they belong in, even after a DL has been created. These segments will also update along with any alterations made in the company system and always contain an up-to-date list of Audience Members based on your current records. You can also target employee communications based on their interest Categories.