How are Image Templates different from Facebook Overlays?

Smartly.io Image Templates are much more advanced than those found in Ads Manager. We offer more robust conditional rendering, custom formatting of text (e.g. currencies), different aspect ratios, and much more. Our image template technology can also be leveraged for regular campaigns, not just Dynamic Ads so you can easily create far more relevant ads. In addition to Image Templates, we also support templating for videos via Smartly.io Video Templates, so customers can create customized videos in minutes.