I want to start a discussion about CRMs that also offer built-in sales enablement functionality—tools that do more than just track deals and help reps close them faster with the right content, automation, and insights.
These platforms are currently top-rated in G2’s Sales Enablement category:
Combines CRM and sales tools in one interface. Reps can track activity, automate follow-ups, and access playbooks directly from contact records. Good for teams that want an all-in-one solution without extra integrations.
While not a CRM, Highspot integrates tightly with platforms like Salesforce and HubSpot. It enhances CRM workflows by surfacing relevant content and delivering engagement data back to sellers and managers.
Built for rep training and content access, Showpad supplements CRM functionality by organizing sales materials and guiding conversations. Works well when paired with a CRM that lacks content delivery tools.
CRM and sales enablement features are deeply connected. Users can build guided selling flows, manage pipeline stages, and integrate enablement content directly within opportunities and accounts.
Often used alongside a CRM, Seismic pushes contextually relevant content based on CRM activity. Helps teams personalize outreach and streamline content access without disrupting workflows.
If you’re using any of these tools, how well do the CRM and enablement functions work together? Is there one platform that makes things easier for your reps or more complicated? Let's compare notes!
##### Post Metadata - Posted at: about 1 year ago - Author title: SEO Specialist at G2 | AEO & LLM Visibility | Programmatic SEO | B2B SaaS Organic Growth - Net upvotes: 1 ## Comments ### Comment 1 <p>Does HubSpot Sales Hub deliver enough enablement out of the box, or do most teams end up pairing it with a separate content platform like Highspot or Seismic?</p> ##### Comment Metadata - Posted at: about 1 year ago - Author title: SEO Specialist at G2 | AEO & LLM Visibility | Programmatic SEO | B2B SaaS Organic Growth ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: about 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: about 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4