ABM Programs

MRP’s ABM solution helps your organization navigate complex deals and land key accounts more effectively by surrounding the demand unit with highly relevant messaging that resonates with decision makers and influencers. This messaging is delivered through a variety of ABM tactics including email, direct mail, display advertising, and inside sales. ABM relies heavily upon the premise that both sales and marketing are using a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. Companies with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates.