Hi Racheal,
INK is at heart a tool for the writer persona. You give it a primary keyphrase and it removes all the guesswork on how to optimize for it.
Keyword research is usually done by the marketing/SEO persona, using one of dozens and dozens of existing tools outside INK.
I personally use AHREFS, KWFinder, Moz, Similarweb, SEMRush or Ubersuggest.
INK begins where those tools end: after I have identified a search intent illustrated by a primary keyphrase that looks like an opportunity.
Now I want to clarify something very important, and not well understood: our patented AI scoring is semantic, not lexical. This means that you don't have to worry about optimizing for 10 different keywords - a single, primary keyphrase is enough.
Optimizing for your one primary keyphrase, INK is in reality optimizing for the intent behind that primary keyphrase, and that means that you will automatically rank for all other ways people search for the same intent.
Once you publish your content, you may see it rank for dozens, hundreds, if not thousands of long-tail variations of the same intent.
We have seen this on our own site, for example this page: https://blog.inkforall.com/best-regards
We optimized it for one keyphrase: best regards - yet our article ranks for over 2,000 additional related keywords, we never had to put any extra work in.
Finally, there is INK PRO. With INK PRO you can see related topics, keywords. usage recommendations, as well as competitive examples. This helps you become topically complete for the search intent, and will help you score many related keyphrases automatically - without having to think about it or do more research!
INK is not keyword research tool - but a way to make your content more relevant to Google users for a given search intent. With INK you just have to think about your main intent, and improve your chances of ranking dramatically.
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